Well, there was a big surprise in this quarters Global Video Index (Q2 2017, you can download it here): Overall the global growth of viewing on mobile devices stalled, growing less than one percent.
There were more video views on mobile devices in Q3 than on any other device, continuing a growth trend that began with the earliest iterations of Ooyala’s Global Video Index. But it’s the kind of video that viewers are watching on mobile devices that we found most interesting in Ooyala’s Q3 2016 Global Video Index.
Ooyala released its Q1 2015 Video Index today (download it here) capturing the shifting viewing trends of more than 220 million unique users in nearly every country in the world, spanning Ooyala’s 500+ customer base of the world’s largest broadcasters and publishers. This quarter’s report shows mobile viewing now accounts for 42% of all online viewing.
There’s always been big numbers thrown around in the video industry… it’s easy, for example, to see video streams grow 300% when you start at zero. It’s the law of small numbers. They’re easy to inflate fast.
But, as the amount of video online has continued to expand, the numbers we use to measure growth are accelerating.
It’s becoming commonplace to look at various year-over-year metrics that quantify the way online video and Internet TV is being consumed and to expect growth of 30% or 40% or more.
But, what we may not be seeing or, perhaps, appreciating, is the speed at which the change is occurring, and the change in the magnitude of the growth.
AMSTERDAM – At last week's Super Mobility Conference in Las Vegas, ESPN and Hulu said their mobile video audience was expanding rapidly, and said having mobile video was a critical component of their business strategy.
With good reason; both have seen huge growth in the popularity of their programming on mobile platforms.
Ooyala’s Q1 2014 Video Index showed that iOS remains the market leader in terms of online video views – by a huge margin in nearly every market -- despite trailing Android in device market share.