This article originally appeared in The Drum.
Twitter is continuing to gain momentum in its bid to become a major player in major sports, this week announcing it had signed deals with Major League Baseball and the National Hockey League to stream a one game a week from each league beginning later this year.
Villanova may have scored a victory for the ages last night (sorry North Carolina) with its final-second buzzer beater in the NCAA Men’s Basketball championship game, but Sling TV scored a coup of its own, saying viewership on the streaming service increase 1,140% from the tip off of the first game to ‘Nova’s celebratory net cutting at the end of the game.
Sling TV representatives said it saw a “record-numbers of basketball fans flock to Sling TV.”
Sky Sports is partnering with YouTube sports network Whistle Sports on a new social media channel that’s designed to bring more soccer content to U.S. audiences.
Soccer AM is specifically aimed at the high-demand Millennial demographic and will feature original football content and be available to watch on multiple platforms, with its own YouTube channel and a presence on Facebook, Instagram, Snapchat, Twitter and Vine.
In this edition of On the Record, Ooyala's Jonathan Wilner, vice president, products and strategic planning, takes time out to discuss one of his favorite topics: sports video. Jonathan talks about what's behind the popularity of online sports content, advantages of online distirbution for leagues, licensing challenges, and of course: curling.
With “Deflategate” firmly in the rearview mirror, can we move on to some more important news? Like the NFL finally pushing some content to its new YouTube channel?
That’s right, the NFL – after a lengthy wait – finally has launched the channel, with plans to stock it full of in-game highlights, recaps of game action and related content.
Verizon FiOS subscribers who also happen to be SEC fans can relax, the telco has signed a carriage deal for ESPN’s SEC Network, which kicks off the college football season Aug. 28 with South Carolina hosting Texas A&M and Temple visiting Vanderbilt.
The SEC Network now has nine of the Top 10 pay-TV operators onboard, with the exception of Cablevision.
The NFL and DirecTV will continue to team up to offer football fans the Sunday Ticket package, believed to be a lynchpin for AT&T’s acquisition of the satellite pay-TV provider, according to published reports.