Well, there was a big surprise in this quarters Global Video Index (Q2 2017, you can download it here): Overall the global growth of viewing on mobile devices stalled, growing less than one percent.
More than 20% of U.S. Millennials watch at least three hours of video each week on the smartphones, with nearly 12% saying they watch more than five hours. And, according to a new report, 53% say they watch at least an hour a week.
Mid- and high-end smartphone sales are accelerating globally, said researcher GfK, with high-volumes of device sales expected from emerging markets like Africa, parts of Asia and China.
Thinking we may be at the pinnacle of mobile traffic? Think again. A new report reports global mobile traffic increased 74% in 2015, with mobile video traffic accounting for more than half (55%) of total mobile data during the past year.
Just more than a week after AT&T announced its new no-cap data plan, Verizon today announced it would take a different path to fulfill big data demand, saying it would begin trials of FreeBee, a sponsored data plan that lets content providers pay for data used by a consumer to watch its assets.
Indian pay-TV provider Tata Sky’s TV Everywhere service – which formerly cost consumers 90 cents a month – is now free to subscribers, a plan the company hinted at in November.