The NFL has been eager to get its game in front of viewers globally for years; that was the reason behind its Yahoo trial two years ago, its brief flirtation with Twitter last year and it’s estimated $50 million deal for Thursday Night Football with Amazon Prime this season.
Audiencewise, the Yahoo and Twitter deals were just probes, testing the waters and the technology.
This article originally appeared in The Drum.
Skinny bundles from cable operators – and their OTT surrogates like Sling TV – are becoming more common as the companies try to look more attractive to consumers tired of paying for 200-plus channels when they really only watch a dozen or less. Survey after survey has shown that subscribers are hungry for not just a slimmed down offering but also for the subscription savings smaller bundles would engender.
Consumers’ appetite for live sports streamed online is continuing to create opportunities for leagues and teams around the world to expand their audiences and create new means to monetize their product. An array of sporting events from the Olympics to the Premiere League have found that audiences have grown increasingly accustomed to watching live sports online.
Live sports have always been seen as a major edge for pay-TV operators, as its been the slowest to transition to operating over-the-top on a game-by-game basis, and hasn’t been beset by the disruption experienced by traditional operators and broadcasters.
Facebook is continuing to push deeper into live streaming, with a new partnership between the social site and the Atlantic 10 Conference for the 2016 basketball season just announced.
The deal for 10-15 games makes the A-10 the first college basketball conference to offer a package of regular season men’s contests over Facebook Live.
Games can be watched on the A-10’s Facebook page or in Facebook’s news feed.
Nielsen will expand its sampling of consumer video preference to out-of-home viewing starting in Q2 2017, taking its People Meters portable in nearly four dozen markets, the company said, beginning to get at least a peak at how modern viewers consume online content on the go.
Customers using paid streaming video services like Netflix, Amazon and Hulu, or, skinny bundle offerings like SlingTV and PlayStation Vue, as well as programming apps like HBO Now are significantly more satisfied compared to pay-TV service providers, a new study says.
Add the Atlantic Coast Conference (ACC) to the lineup of sports college athletic conferences with their own networks. The ACC announced it signed a 20-year agreement with the sportscaster that will kick off on the linear side by August of 2019.