Amazon Prime Instant Video
Netflix is now available to Liberty Global customers in a pair of European countries, part of its deal with the international cableco that will give it direct access to millions of potential subscribers and help Liberty Global reduce churn and cord cutting, while also potentially attracting younger consumers to its larger service.
As famous ring announcer Michael Buffer would say, “Let’s get readdddy to rummmble!” The main event, Netflix vs. Amazon Prime Video, has gone global.
Programmatic ad spending in the U.S. grew more than 105% in 2016, with advertisers spending $6.18 billion for digital video ads purchased programmatically, up from $3 billion in 2015, a number that is expected to grow to more than $10.65 billion in 2018.
Nearly a third of all consumers in six key world markets are planning to take an SVOD subscription but, according to a new report, 50% of new subscribers will cancel their subscriptions within six months.
The report, from subscription, billing and CRM specialist Paywizard, also says about one-in-eight existing SVOD subscribers will take an additional pay-TV subscription.
Spanish subscribers to Amazon Prime are getting a sneak peak of Amazon’s Prime Instant Video SVOD service.
Australian streaming video service Stan this week told investors it had more than 600,000 subscribers, up from 332,000 in May and 50,000 from numbers shared in September, and also said it expected to reach 1 million paying subs by the middle of Fiscal Year 2018. And, said the 16-month-old startup, it expects to reach the breakeven point by the second half of FY 2018.
Nearly two-thirds (63%) of U.S. broadband households subscribe to at least one streaming service, with the Big 3 – Netflix, Amazon Video and Hulu – most prevalent.
But Sling TV, CBS All Access and Showtime are moving up in that list – prepared by Parks Associates – as more Americans opt for SVOD services.
Parks said it’s seeing continued growth among the Top 10 SVOD services, with all of them growing their subscriber bases over the past year.
Hulu’s decision to cut its free, ad-supported streaming service is expected to sharply reduce the number of users of the service, dropping its base by nearly half, according to new research that also says Amazon’s Prime Instant Video service is booming.
Hulu’s looking to add a few price-conscious users to its hybrid ad/subscription-supported video service, dropping the price of its price from $7.99/mo. to $5.99 for a limited time. The deal is good for one year, and comes as Hulu is preparing to launch its own virtual-MVPD (V-MVPD) early in 2017.
Amazon’s bringing its Prime Instant Video SVOD service to India, initially making it available in more than 100 cities, and rumors are flying that it plans a significant spend on local content.
German pay-TV and SVOD revenues are forecast to increase as much as 11% to $2.78 billion euros ($3.08 billion) in 2016 and revenues in German-speaking territories (Germany, Austria and Switzerland) to almost 3 billion euros ($3.29 billion) as it gains traction with viewers in German-speaking territories and offers more programming than traditional broadcast television.