Multiple subscriptions for premium video content in households will increasingly become the norm as more consumers add supplemental services to their pay-TV subscriptions, new research suggests.
Deloitte predicts that this year more than 50 million homes will have multiple subscriptions, a traditional pay-TV platform, and an additional SVOD service through their pay-TV service. More than 10 million additional homes will add services through broadband providers.
Hulu is adding a little more candy to its kids' offerings, making a non-exclusive deal with multimedia education company Scholastic Media for a raft of over-the-top video.
The agreement brings Scholastic Media’s popular TV shows The Baby-Sitters Club, I SPY and the animated version of Horrible Histories to Hulu Plus subscribers.
Five million paying subscribers and $1 billion in revenues in 2013; not a bad place to hang you hat as the new CEO.
Recently hired Top Huluite Mike Hopkins today reported the numbers in a blog post that also highlighted the fact that close to half of those Hulu Plus subs stream to devices, which is a heck of an achievement for a service that used to be tied to laptops and desktops.
Netflix gets downgraded. YouTube goes 3D. Google TV is heading to Europe. All that and more in your weekly rewind.
Barclays downgrades Netflix's stock to hold, worried about looming competition from Amazon, skyrocketing acquisition costs and an increasing number of competitors.