You’ve heard it a thousand times: more and more consumers are watching tv shows and movies via broadband. Some are even cutting the cord entirely, foregoing spendy cable packages in favor of online video alternatives.
It’s a common dilemma: faced with hundreds of TV channels, you still can’t find anything to watch. This trend was summarized nicely by a September Credit Suisse report.
In increasingly frugal times, online video content providers have forced pay TV to rethink its strategy. The phenomenon of cord cutting has resulted in an exodus of cable customers seeking cheaper options, like Netflix, Hulu and Amazon Instant.
But cost is just one factor among several.