Online Video Advertising
The Internet is quickly outpacing advertising growth of other media, reaping $31.7 billion in ad revenue in 2011. In terms of market share, ad revenue for online is now solidly sandwiched between cable TV ($30 billion) and broadcast ($38.5 billion).
Hulu’s new advertising model: You get what you pay for.
In a bold new move, the company is altering the online-video ad market by launching a new guarantee: Advertisers pay only when their ads are viewed to completion. AdAge reports:
Marketers and advertisers, take note: Americans are watching more online video ads than ever before.
The following post originally appeared on the Cisco Blog.