The NAB show is the biggest collection of networks, broadcasters, and media professionals on the planet. This year, VideoMind is hitting the road to bring you all the news, interviews, videos and updates from the forefront of the TV universe.
QR codes? So last year. Right now, some companies have their eyes on another two letter acronym: AR.
In the run up to its launch, many tech pundits positioned the Amazon Kindle Fire as the first serious iPad competitor. And according to recent sales reports, where there’s smoke, there’s fire.
We know it's early in the game for Amazon and the Kindle Fire. But being the video analytics geeks that we are, we couldn't resist taking a peek at how Fire owners are watching video.
Using device-based reporting, we reviewed video plays in the U.S. over the first 5 days after Amazon started shipping the Fire on Monday, November 14. Here's what we found:
The numbers are indisputable: mobile video has gone mainstream. In Q4 2010, mobile video accounted for 41% of peak-hour for traffic on mobile devices, just behind Web browsing, according to the Cisco Visual Networking Index. At Ooyala, we spend a lot of time examining best practices for publishing and managing video for mobile devices. If you're ready to make the leap, here are several essential strategies to consider.
3. Learn how to earn:
Mobile video revenue
Video production can be costly, so make sure your ROI is the best it can be. Explore all the mobile video monetization options: pre- and in-roll ads, banner overlays, paywalls and subscriptions. How much revenue could you be looking at? eMarketer sees the mobile video nearly doubling to $1.34 billion by 2014 (from $719 million in 2011). Figure out how to earn the most money now and you could secure your piece of a very large pie.