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Verizon’s got game with free NBA League Pass for some mobile subs
Mobile, Live sports
Verizon’s got game with free NBA League Pass for some mobile subs
Oct 31 2016 7:15 AM

Verizon finally has added some real value – if you’re an NBA fan – to its under-performing Go90 mobile app.

Social video: Real Madrid taps Facebook Live, videos reach 1B social feeds
Social TV, Live sports
Social video: Real Madrid taps Facebook Live, videos reach 1B social feeds
Oct 27 2016 7:00 AM

The world’s most popular European football club, Real Madrid, is setting course on a content distribution strategy that may help provide a roadmap for other sports looking to turn social media into more than an exchange of pithy comments.

Nielsen close to collecting out-of-home viewing data, sorta
Analytics, Live sports, Advertising
Nielsen close to collecting out-of-home viewing data, sorta
Oct 25 2016 5:15 AM

Nielsen will expand its sampling of consumer video preference to out-of-home viewing starting in Q2 2017, taking its People Meters portable in nearly four dozen markets, the company said, beginning to get at least a peak at how modern viewers consume online content on the go.

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