While uncertain economic conditions certainly have prompted a slide in Brazil’s pay-TV subscriber numbers, a recent study shows nearly 12% of subscribers may be leaving for a familiar reason (to North American operators, anyway): An increase in cord cutting due to Netflix’s traction among consumers.
The Big Stick is back. A new study shows that 17% of U.S. TV households now rely on over-the-air (OTA) broadcasts for their TV viewing – up from 15% in 2015 – and another 6% say they only use Internet services such as Netflix, Amazon Prime, Hulu, or YouTube and do not have traditional broadcast or pay TV reception at all, an increase from 4% a year ago.
Despite a tough economy and pressure from over-the-top video Brazilian pay-TV operators got a bit of relief in May as losses slowed to just 3,000 customers.
The market ended the month with 18.91 million subscribers, according to Anatel, Brazil’s telecom regulator, down from 19.51 million a year ago and the high of nearly 19.77 million in 1Q 2015.
Irish Millennials are nearly ubiquitous in their streaming of online video. Some 95% of 18-35 year olds with fixed-line broadband stream video content, compared to 88% of all adults, according to a survey from iReach.
Some good news/bad news for the U.S. pay-TV industry in terms of subscribers in the first three months of 2016.
The good, according to Leichtman Research Group (LRG), is that the 13 largest pay-TV providers – which represent about 95% of the market – added about 10,000 net video subscribers in 1Q 2016.
The bad? That’s 160,000 fewer than it added in the same period a year ago.
Millennials and Gen Edge have been getting most of the press for being cord cutters and cord nevers, but a new study – albeit more anecdotal than scientific – suggests that older consumers who’ve cut the cord are happy with the experience and unlikely to return to the pay-TV fold.
Todd Juenger, a Sanford Bernstein media analyst, recently held a two-day panel in Boston and New York asking 30+ year olds who’ve cut the cord why they did it and if they were likely to return.
A recent report from Nielsen suggests that nearly a quarter of pay-TV subscribers in Latin America could cut the cord.
The ratings agency said more than two-thirds of Latin American consumers currently use a VOD service, with about 23% using the services more than once a day.
Free and ad-supported services are predominant in the region, Nielsen said, with nearly 80% of consumers using freemium or AVOD services.
Woeful times for Brazilian pay-TV operators as the political and economy turmoil – and expanding over-the-top options -- continue to push subscribers away to the tune of a 460,130 customer decline in 2015.
Dataxis reports that operators tallied 19.12 million subscribers at the close of 2015, compared to 19.57 a year earlier.
Satellite services accounted for 58.4% of total pay-TV households (HH), but Dataxis reports the the sector has been slipping of late.
Globally, a new study found more than one-quarter of consumers (26%) watch broadcast or VOD programming via subscription streaming services like Netflix, Amazon or Hulu, and nearly one-third of them say they plan to cut the cord to pay TV.
North America has the largest segment of SVOD users, 35%, followed by Asia-Pacific (32%), Latin America (21%), the Middle East/Africa (21%) and Europe (11%).
Pay-TV in North America is set to see its penetration in the region decline to 80% by 2021 from the current 87% as consumers move away from legacy service providers to alternatives like SVOD and virtual MSOs. A new study for Digital TV Research said that the number of pay-TV subscribers will see only a small decline, to 106 million in the United States and Canada, from 112 million in 2012, pay TV’s peak year.
While some happy subscriber numbers from cable providers in Q4 may have brought some sunshine to the pay-TV industry, the dark clouds have returned. And, honestly, you shouldn’t expect them to go away anytime soon.
Consumers are spending an increasing amount of time watching online video on their mobile devices. In fact, in Ooyala’s upcoming Global Video Index for Q4 2015, more than 46% of video views in the quarter were on mobile devices; and that’s not even including laptop computers, which, arguably, can be classified as mobile devices, especially when it comes to video consumption.