Remember the DVD?
These days, you’re more likely to see the once-ubiquitous DVD and Blu-Ray at a Blockbuster liquidation sale than in a shopping cart. Physical media peaked in 2007, and sales have declined 45 to 50 percent since then.
Tradition had dictated that if an agency wanted to air an ad, buy a spot on TV. It was industry norm, easy to do and a guarantee to reach X number of people.
Multichannel News recently published its annual Viewer Watch report. Directed at service providers and programmers, this year’s installment pays close attention to TV Everywhere and the proliferation of connected devices, two trends that are changing viewer behavior.
Online video company Conviva released an infographic this week that shows how quickly online video is growing. It also reveals, in the words of GigaOM’s Janko Roettgers, that people really hate video buffering.
Since Ooyala's creation five years ago, we’ve built a hard-earned reputation as the industry’s leader in online video analytics and Big Data. We regularly handle more than 1 billion daily analytics pings, which reflect the anonymized viewing behavior of over 100 million monthly global unique users. We have customers in over 30 countries whose video is watched on over 5,000 unique domains in over 100 countries. We’re talking mucho data, in other words.
Over 100 million people watch online video on an Ooyala-powered video player every single month. Our proprietary analytics system collects, processes and reports viewership engagement data on a real-time basis. Armed with this information, publishers can better target ads, create more engaging content and strike profitable distribution deals.