The global online video platform market is poised to grow at a CAGR of better than 13% through 2018, a new report says.
Willing to watch a couple of ads while you’re binge viewing in exchange for a lower price tag on your pay-TV subscription? A new study today from Annalect says you are not alone.
Binge viewing has quickly become de rigueur among viewers and, with an increasing number of households connected to the Internet, their ranks continue to grow.
ABC, which already has been dipping its toe into programmatic ad tech, dove in a little deeper this week, hiring former Videology VP Mike Dean as VP of programmatic and data-driven sales.
Ooyala’s Q1 2014 Video Index showed that iOS remains the market leader in terms of online video views – by a huge margin in nearly every market -- despite trailing Android in device market share.
While traditional TV advertising continues to be the primary spend for brands, a new report says that a majority (56%) of U.K. ad agency media buyers expect to increase their spend on ads around VOD content by more than 25% over the next 6 months, with the average spend now exceeding £50,000.
Three quarters of marketers in Australia are using more customer data to better target and tailor products and messages, and it’s having “a profound effect” on the way marketing spend is allocated, a new study says.
Facebook on Wednesday said it would buy startup ad tech firm LiveRail for an undisclosed amount.
The news came via a Facebook blog post by VP Brian Boland, who pointed to LiveRail’s relationships with Major League Baseball, ABC Family, A&E Networks, Gannett, and Dailymotion, saying the company helped “offers a comprehensive platform for online video publishers that help them find and serve the best ads possible.”
Despite the phenomenal growth of online video, and specifically its adoption by the highly coveted Millennial demographic, online video ads remain a markedly small piece of the overall advertising pie.
Google today took a step in the direction it hopes will change that, buying video ad tech startup mDialog, which assists big media companies to deliver, measure and monetize their streamed video content. Terms of the deal weren’t made public.
Despite trailing in worldwide smartphone market share, iOS continues to spank Android when it comes to viewers watching online video, Ooyala’s just-released Q1 2014 Video Index reveals.
Video traffic will increase to 79% of all IP traffic by 2018, up from 66% in 2013, with HD and Ultra HD making up the bulk of it, a new report says.
Ultra HD video is expected to grow to 11% of the traffic, compared to just .1% in 2013, and HD video will increase nearly 45% to make up more than half (52%) of all video traffic from 36% in 2013.
In the U.S., video traffic is expected to increase to 84% from its current 78%.
Video traffic is expected to grow 13-fold between 2013 and 2019, faster than any other segment of mobile data traffic, giving it just more than half of all global mobile data traffic, a new report from Ericsson says.
And, according to SNL Kagan (sub. req’d), that surge – which was estimated to be even larger by Cisco Systems – already has created bandwidth congestion hurdles for the mobile industry.
Rentrak, a firm that measures engagement with movies and TV Everywhere programming will be providing measurements from its national, local and newly-released national syndication TV services to Sony Pictures Television.
The deal, announced earlier this week, gives Sony access to Rentrak's complete TV audience behavior insights in all 210 TV markets.