Focus groups and consumer panels are the traditional methods to gain insight into consumer habits and perceptions, but another tool can get the same job done with ease: video analytics.
We know it's early in the game for Amazon and the Kindle Fire. But being the video analytics geeks that we are, we couldn't resist taking a peek at how Fire owners are watching video.
Using device-based reporting, we reviewed video plays in the U.S. over the first 5 days after Amazon started shipping the Fire on Monday, November 14. Here's what we found:
We recently released our first quarterly look at the state of online video.
Since Ooyala's creation five years ago, we’ve built a hard-earned reputation as the industry’s leader in online video analytics and Big Data. We regularly handle more than 1 billion daily analytics pings, which reflect the anonymized viewing behavior of over 100 million monthly global unique users. We have customers in over 30 countries whose video is watched on over 5,000 unique domains in over 100 countries. We’re talking mucho data, in other words.
OK, first things first: we know our limits. While our technology powers great cross-device video content for companies like Yahoo! Japan and ESPN.com, we would never claim to be in the film business. We’ll leave that to the pros.
Over 100 million people watch online video on an Ooyala-powered video player every single month. Our proprietary analytics system collects, processes and reports viewership engagement data on a real-time basis. Armed with this information, publishers can better target ads, create more engaging content and strike profitable distribution deals.
Like most forms of media, online video offers its content owners many ways to earn money. They can run ads. They can take subscriptions. They can try pay-per-view and pay-as-you-go models. Etc.
None of these strategies is particularly new.
What is new, however, is how online video lends itself to content optimization—and, in turn, to personalization. Consider a few examples.
Yesterday Bismarck Lepe, co-founder of Ooyala, hosted a lively webinar on analytics. The webinar was such a hit that we decided to post it here on the blog today. We've also listed some of the key questions below.
Don’t forget to check out our events page to stay current on all of Ooyala's upcoming webinars and events.