As the year comes to an end, I reminisce over some of the things I did. A few firsts come to my mind. I watched a live Opera for the first time ever. 2016 also happens to be the year I finally watched a Broadway show live in a theater.
And there are many firsts for live streaming this year
: Periscope integrated with Twitter timeline. Facebook launched Facebook live for all users. Youtube announced live streaming on mobile. Tumblr launched live streaming through multiple platforms.
What has that to do with Opera and Broadway?
Well, it is also a year of firsts for both. Opera and Broadway were streamed live to a worldwide audience for the first time in history. And Ooyala powered them both
With Ooyala’s solution, BroadwayHD, on June 30 this year became the first company ever to live stream a musical (“She Loves Me”) from Broadway in New York City to any fan, anywhere and on streaming devices. And to keep up with new trends and demands, the Vienna State Opera introduced the live at home video streaming service leveraging Ooyala Live platform.
While this is not the same a live experience in the theater, online streaming brings Opera and Broadway closer to its fans in an affordable way. Live streaming gives more opportunities to grow audience, convert them to fans and engage with them in new interactive ways.
Broadway HD is an on-demand streaming service for live theatre, launched by Stewart Lane, six-time Tony Award winning Broadway producer, and Bonnie Comley, three-time Tony Award winning Broadway producer, writer and performer, with the goal of bringing the theatre experience to a wider audience, offering fans an opportunity to watch musicals and plays, wherever and whenever.
BroadwayHD now offers viewers access to theatre-based productions, including live streaming of productions or behind-the-scenes looks at the Tony Awards. And is able to drive revenue, offering fans the options of transactional or subscription service.
Viewers loved it!
Vienna State Opera is one of the world's top opera houses, staging 400 performances of 50 different works. Vienna State achieved something that no other Opera house has done before. Ooyala enables live broadcasts of the shows from Vienna as a premium pay per view service, with as-live performances released at times suitable for different time zones, including VOD recordings for on-demand playback.
In the words of Christopher Widauer, haad of digital development for the Opera, "We have customers who are very demanding, they want to watch an opera as if they’re sitting in the room. Ooyala makes that possible."
As the year draws to an end and a new year is on the horizon, hope to see many firsts for your video service, for Ooyala and for online video.