For the first time since 1996, the Summer Olympics will fall squarely in the daytime for viewers in the United States. That – and our growing reliance on smartphones – means that this Olympics likely will be the most “mobile” games ever.
With the bulk of events occurring during the workday, fans are going to be spending a lot of time watching on smartphones while they commute to work and back, as well as on computers and tablets during the workday.
A survey of nearly 500 consumers in the U.S. from Phunware, a multiscreen service and software company, found 86% preferred to watch live coverage of events, 75% want to be able to choose which events they watch and 75% said they were disappointed at the lack of live coverage from recent Olympics.
They won’t be disappointed this time around as a number of events will be starting as early as 9 a.m. ET and on-air live content will continue through midnight (with plenty of off-hours replay).
NBCUniversal is throwing all of its networks at the games, creating an amazingly complete coverage plan – 4,500 hours in all – that you will need a scorecard to discover (here’s the line up from NBC).
If you’re not a pay-TV subscriber, you’ll still have access online.
While NBC.com and NBCOlympics.com will have almost all of the content available, you’ll need to be an authenticated pay-TV subscriber, unless…
You have a subscription to PlayStation Vue or Sling TV, both of which have CNBC, MSNBC, Bravo, USA, NBC Sports Network and, in some cases, even NBC live. Check your subscription.
Of course, you could hook up to an OTA antenna and settle for NBC’s broadcast feed, which will have almost everything you want to watch.
Let the games begin.
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