Meredith gains viewer insights across all players with Ooyala IQ

By Allen Bush on Feb 09 2016 at 11:15 AM
Meredith Ooyala IQ
Today we’re excited that one our most innovative customers, Meredith Corporation, has taken on Ooyala IQ to gain data-driven insights across multiple video players, including those not powered by Ooyala. Late last year, we unbundled our multi-dimensional video analytics solution, Ooyala IQ, from our broader video technology stack, so publishers and broadcasters not using the Ooyala video platform or player could get the advantages of real-time intelligence on viewer engagement and player performance. 
 
Meredith, which already used the Ooyala video platform to power video for Martha Stewart Living, became one of the first customers to deploy the unbundled Ooyala IQ offering. Now they can pull together analytics from each of their independent sites into an aggregate view of performance across their broader network, which includes popular destinations such as Parents, Allrecipes and Better Homes and Gardens.
 
Savvy publishers are recognizing the benefits of real-time player queries, for making better decisions on things like player placement, content purchasing or production, programming and advertising. 
 
For a company like Meredith who reaches over 80 million viewers any given month, having access to granular viewer analytics at such a large scale can have a quick and significant impact on their business. They’ll have a much better understanding of what devices their viewers are using and where, and which videos and ads are performing best. 
 
Meredith Chief Digital Officer Andy Wilson put it this way: 
 
“We’ve made a host of strategic acquisitions to build our portfolio and expand our footprint to reach new audiences, but these moves made it difficult for our teams to track engagement of all assets across all properties, as each employed different video players and measurement was fragmented. Ooyala IQ will give us the comprehensive, and more importantly cohesive, view of how all content across all sites is performing, where, on what devices, and provides us the insight we need to fine tune our strategies to maximize our revenue."
 
 
 

READ THESE NEXT

camera lens
Ooyala News
State of the broadcast industry 2018: hello, OTT 2.0
Jan 03 2018 9:30 AM
Ooyala’s eagerly anticipated annual State of the Broadcast Industry report for 2018 charts the course for the ‘OTT 2.0’ era. Companies in the space are harnessing the hard-earned OTT lessons learned over the past few years of experimentation and rising competition.
Ooyala News
Why is everyone moving to cloud-based live OTT?
Dec 19 2017 1:45 PM
High-quality live content isn’t a nice-to-have anymore; it’s expected and required by a growing number of viewers, who want access to it wherever they are. For creators and broadcasters, that means a whole new approach to OTT video.
 
Benefits of Utilizing a Cloud-Based Solution for Live OTT is a new IHS Markit report based on Ooyala’s recent webinar with IHS Markit and Akamai, about trends in the world of on-demand and live OTT. 
 
Ooyala News
Why is everyone moving to cloud-based live OTT?
Dec 19 2017 1:45 PM
High-quality live content isn’t a nice-to-have anymore; it’s expected and required by a growing number of viewers, who want access to it wherever they are. For creators and broadcasters, that means a whole new approach to OTT video.
 
Benefits of Utilizing a Cloud-Based Solution for Live OTT is a new IHS Markit report based on Ooyala’s recent webinar with IHS Markit and Akamai, about trends in the world of on-demand and live OTT. 
 
skateboarder
Ooyala News
Skateboard supersite The Berrics sees 150% lift in live event viewers with Ooyala
Dec 08 2017 1:45 PM
The Berrics has the most awarded skateboard site in the world. In 2007, professional skateboarders Steve Berra and Eric Koston opened a massive skateboard park in an industrial area near downtown Los Angeles. They named this first-of-its-kind park after themselves (BERa + eRIC) and it’s been a mecca for avid skateboarders ever since.