LatAm TVE penetration at 75%; Brazil, with 12, has most platforms

By Jim O'Neill on Oct 28 2015 at 6:00 AM
LatAm TVE penetration at 75%; Brazil, with 12, has most platforms

Brazil has an even dozen TV Everywhere platforms agreements, the most in any Latin American country, a new report points out, with another 10 in Argentina and seven each in Mexico, Chile, and Uruguay.

In all, at the end of Q2 2015, there were 53 TV Everywhere platforms in Latin America, seven of them launched in 2014 alone.

Among them, 15 TVE platforms belong to broadcasters and programmers; 38 are owned by pay-TV operators.

That puts the penetration of TV Everywhere for pay-TV subscribers above 75% in Mexico, Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Mexico, Paraguay, Peru, Uruguay and Venezuela. According to Dataxis, 94.6% of Colombian pay-TV subscribers have access to a TVE product, the highest in the region, followed by Argentinians at 94.2%.

The researcher said ESPN, through its ESPN Play (for Spanish-speaking viewers), and Watch ESPN (in Brazil) has the largest TVE reach of any programmer in the region, with nearly 65% of the pay-TV market having access, followed by Fox, with 59.5% due to Fox Play. Fox also is the programmer that has more TVE arrangements with Pay-TV operators, with a total of 49.

Brazil has been fertile ground for TV Everywhere deployments.

Pay-TV operator Oi deployed its TVE platform – Oi Play – earlier this month after announcing it in August. Oi Play gives subscribers access to 32 channels and 13,000 titles on demand. Fox Play, meanwhile, launched for mobile devices in June and Globosat added a handful of new channels to its TVE offering in June, as well.

Turner Networks launched the TNT TVE platform across Latin America in February.

Meanwhile, the Cartoon Network, which had earlier delayed its own Latin America TVE launch, said the Cartoon Anything platform would deploy in Q1 2016.

Stay tuned.

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