Live sports is the most valuable — and expensive — digital content today, industry experts say. In many cases, it’s the core factor that’s keeping audiences (and advertisers) from abandoning linear broadcast and pay TV outright.
Ooyala’s new white paper, IVPs are the Future: The New Era of Sports Broadcasting, explores how integrated video platforms (IVPs™) are helping sports content producers and providers manage the complex and profitable world of sports broadcasting. The competition is tough: In a recent Digital TV Europe survey of TV professionals cited by eMarketer, nearly 70% said the ability to live stream sports and other time-sensitive content was a differentiating factor for VOD services.
The expansion of content rights deals to OTT, shifting audience habits, and growth of devices and advanced technologies are converging to make sports broadcasters re-think their production and delivery strategies. IVPs support these efforts in many ways, such as:
• Streamline production and publishing workflows
• Serve up live video and highlights more effectively
• Track all the action via metadata for later reuse
• Deliver content rapidly to every partner, platform and fan
The white paper also includes examples of how Ooyala Flex and the Ooyala Video Platform work together as IVPs to help companies make the most of their sports content and workflows.
For more insights, download the white paper here.