Paula Minardi

Paula is the Head of Content Strategy at Ooyala, where she crafts insights on digital video, production and ad tech trends. She’s held previous positions at Viacom and EMI, with focus areas including video content development, distribution and marketing.

GET UPDATES

 
camera lens
Ooyala News
State of the broadcast industry 2018: hello, OTT 2.0
Jan 03 2018 9:30 AM
Ooyala’s eagerly anticipated annual State of the Broadcast Industry report for 2018 charts the course for the ‘OTT 2.0’ era. Companies in the space are harnessing the hard-earned OTT lessons learned over the past few years of experimentation and rising competition.
Ooyala News
Why is everyone moving to cloud-based live OTT?
Dec 19 2017 1:45 PM
High-quality live content isn’t a nice-to-have anymore; it’s expected and required by a growing number of viewers, who want access to it wherever they are. For creators and broadcasters, that means a whole new approach to OTT video.
 
Benefits of Utilizing a Cloud-Based Solution for Live OTT is a new IHS Markit report based on Ooyala’s recent webinar with IHS Markit and Akamai, about trends in the world of on-demand and live OTT. 
 
Ooyala News
Why is everyone moving to cloud-based live OTT?
Dec 19 2017 1:45 PM
High-quality live content isn’t a nice-to-have anymore; it’s expected and required by a growing number of viewers, who want access to it wherever they are. For creators and broadcasters, that means a whole new approach to OTT video.
 
Benefits of Utilizing a Cloud-Based Solution for Live OTT is a new IHS Markit report based on Ooyala’s recent webinar with IHS Markit and Akamai, about trends in the world of on-demand and live OTT. 
 
skateboarder
Ooyala News
Skateboard supersite The Berrics sees 150% lift in live event viewers with Ooyala
Dec 08 2017 1:45 PM
The Berrics has the most awarded skateboard site in the world. In 2007, professional skateboarders Steve Berra and Eric Koston opened a massive skateboard park in an industrial area near downtown Los Angeles. They named this first-of-its-kind park after themselves (BERa + eRIC) and it’s been a mecca for avid skateboarders ever since.
Abstract image
Ooyala News
AI is coming to the rescue
Nov 29 2017 12:30 PM
Media production help — in the form of Artificial intelligence (AI) — has arrived. 
 
If you’ve heard about AI but aren’t exactly sure what it is, you’re not alone. According to a recent Rocket Fuel and Qualtrics survey published by eMarketer, about 90% of internet users are in the range from “not an expert” at artificial intelligence to “don’t know what it is.” 
production video switcher
Ooyala News
Webinar: benefits of utilizing a cloud-based solution for live OTT
Nov 08 2017 10:45 AM
You’ve heard it, and it’s true: VOD alone isn’t enough any more. 
 
Today’s viewers want access to high-quality live content wherever they are. For creators and broadcasters, that means a whole new approach to OTT via a holistic end-to-end experience.
 
Zoomin.TV talents
Ooyala News
Zoomin.TV cuts production time by roughly 70% with Ooyala
Oct 31 2017 9:30 AM
Zoomin.TV is the world's largest online video publisher and a leader with today's hottest audience: Generation Z. Their production secret? Ooyala Flex.
 
football field, 50-yard line
Ooyala News
It’s a new era for sports broadcasting
Sep 06 2017 2:15 PM
Live sports is the most valuable — and expensive — digital content today, industry experts say. In many cases, it’s the core factor that’s keeping audiences (and advertisers) from abandoning linear broadcast and pay TV outright. 
 
metadata image
Ooyala News
Metadata: new challenger for the title of “king” of the industry
Aug 30 2017 4:45 PM
Metadata — information about all of the elements that make up a piece of video — is now competing to lead the industry into the future. It’s playing an increasingly powerful role in video, alongside the creative and finished product itself.
 
Ooyala News
IP is driving the top video trends
Aug 02 2017 6:30 PM
IP will lead the way.
 
The Top 5 Video Trends in an IP-based World is Ooyala’s new white paper from leading research firm Parks Associates. It looks at the key macro trends that will shape the future as IP-based video increases. 
 
Ooyala News
Automation brings video production nirvana
Jul 19 2017 11:45 AM
The era of “peak TV” is upon us, and while some content companies are struggling under the weight of today’s video demands, others are well on the path to nirvana through the magic of automation.
 
online video play button
Online Video, Online Video Advertising
Digital, data and dollars at Vidcon
Jul 03 2017 2:00 PM
An estimated 30,000 online video creators, fans and industry players recently gathered for another successful Vidcon, the annual online video conference, in Anaheim, California.
 
Advances in digital video consumption, data usage and monetization were among the key insights that emerged from the event:
 

Pages