Remember when we used to sit down every night to watch the news, or read the paper? If you do, a little reminiscence. If you don’t, a little history!
Creative agencies that used to focus on crafting viral tag lines and 15-second storyboards are increasingly being asked to produce complete video brand stories. The line between creative agency and media production house has blurred, and that means agencies are suddenly getting client calls like these:
AI is here. (Perhaps you've heard.) In the media space, IBM, Microsoft and so many others claim their offerings can analyse your content to tell you who said what, what’s in it, and so on. You might be considering this potentially powerful resource. You might also be considering the following questions:
Does AI actually work?
By now, the value of direct-to-consumer marketing is clear. Most brands are engaging the way younger generations want them to: with video.
Which makes sense. But the unintended result for marketers is that they end up juggling complex media operations on top of their creative day jobs. Look at the marketing for your typical leading car brand:
The State of the Media Industry 2018 report confirmed: data is the key driver of businesses in media organizations and data-driven video is the way to go.