Gone are the days when video editing was a labor-intensive, isolated job where a “craft editor” would spend hours locked up in an edit suite. Drowning in videotapes (later USB drives) containing hundreds or even thousands of hours of video, the editor's challenge was to tame those rushes into a meaningful story.
"How can I deliver more content in less time?"
That's the single question we heard most often at the IBC show last month. If you were one of the throngs of industry pilgrims who made their way to Amsterdam, perhaps that's still the question that stands out as you sort through the masses of wonderful products, ideas and buzzwords on offer there.
The shift in content consumption patterns towards digital platforms is too massive to ignore. It was reported in a recent study that OTT (over-the-top) services doubled their hours of content offerings over the last 12 months.
The demands for first-to-market video content, at the highest quality and lowest cost are exploding. Are you prepared to keep up? To help you respond, Ooyala recently launched the Ooyala Flex Media Platform. It will change the way your content is distributed and monetized throughout its lifespan.