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Ooyala News
Media asset logging and management made better
Jul 11 2018
Metadata is transforming content.
 
It’s being harnessed now throughout the content supply chain to create benefits at every stage: from pre-production and delivery to audience engagement and monetization. Thanks to metadata and the advanced technologies that use and enhance it, improved processes at the beginning of content creation are now elevating consumer experiences and profits at the end.
 
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Content
Start with your content endgame in mind
Jun 14 2018
One topic held center stage at this week's Variety Tune In! TV Summit: The complexity of producing and marketing content in the era of multiple platforms and "peak TV.”
 
Top producers, executives, and talent including Judd Apatow shared their insights on the creative process and strategies for success as today’s content becomes ever more driven by data, competitive pressures and audience appetites.
 
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Ooyala News
Skateboard supersite The Berrics sees 150% lift in live event viewers with Ooyala
Dec 08 2017
The Berrics has the most awarded skateboard site in the world. In 2007, professional skateboarders Steve Berra and Eric Koston opened a massive skateboard park in an industrial area near downtown Los Angeles. They named this first-of-its-kind park after themselves (BERa + eRIC) and it’s been a mecca for avid skateboarders ever since.
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Ooyala News
AI is coming to the rescue
Nov 29 2017
Media production help — in the form of Artificial intelligence (AI) — has arrived. 
 
If you’ve heard about AI but aren’t exactly sure what it is, you’re not alone. According to a recent Rocket Fuel and Qualtrics survey published by eMarketer, about 90% of internet users are in the range from “not an expert” at artificial intelligence to “don’t know what it is.” 
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Ooyala News
Webinar: benefits of utilizing a cloud-based solution for live OTT
Nov 08 2017
You’ve heard it, and it’s true: VOD alone isn’t enough any more. 
 
Today’s viewers want access to high-quality live content wherever they are. For creators and broadcasters, that means a whole new approach to OTT via a holistic end-to-end experience.
 
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Ooyala News
It’s a new era for sports broadcasting
Sep 06 2017
Live sports is the most valuable — and expensive — digital content today, industry experts say. In many cases, it’s the core factor that’s keeping audiences (and advertisers) from abandoning linear broadcast and pay TV outright. 
 
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Ooyala News
Metadata: new challenger for the title of “king” of the industry
Aug 30 2017
Metadata — information about all of the elements that make up a piece of video — is now competing to lead the industry into the future. It’s playing an increasingly powerful role in video, alongside the creative and finished product itself.
 
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Ooyala News
IP is driving the top video trends
Aug 03 2017
IP will lead the way.
 
The Top 5 Video Trends in an IP-based World is Ooyala’s new white paper from leading research firm Parks Associates. It looks at the key macro trends that will shape the future as IP-based video increases. 
 
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Ooyala News
Automation brings video production nirvana
Jul 19 2017
The era of “peak TV” is upon us, and while some content companies are struggling under the weight of today’s video demands, others are well on the path to nirvana through the magic of automation.
 
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Online Video, Online Video Advertising
Digital, data and dollars at Vidcon
Jul 03 2017
An estimated 30,000 online video creators, fans and industry players recently gathered for another successful Vidcon, the annual online video conference, in Anaheim, California.
 
Advances in digital video consumption, data usage and monetization were among the key insights that emerged from the event:
 
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Ooyala News
Media logistics: 6 ways to take charge of your digital broadcast future
Jun 20 2017
Ooyala’s new white paper 6 Ways to Take Control of Your Digital Broadcast Future discusses how video content producers and broadcasters are learning to adjust, adapt, and thrive in the digital workflow era with help from media logistics. 
 
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Online Video
State of the media industry: data-driven video for the win
May 23 2017
Ooyala’s new State of the Media Industry 2017 report shows that data-driven video has officially become the beating heart of the digital age. 

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