[field_main_image]
Ooyala News
Media asset logging and management made better
Jul 11 2018
Metadata is transforming content.
 
It’s being harnessed now throughout the content supply chain to create benefits at every stage: from pre-production and delivery to audience engagement and monetization. Thanks to metadata and the advanced technologies that use and enhance it, improved processes at the beginning of content creation are now elevating consumer experiences and profits at the end.
 
[field_main_image]
Content
Start with your content endgame in mind
Jun 14 2018
One topic held center stage at this week's Variety Tune In! TV Summit: The complexity of producing and marketing content in the era of multiple platforms and "peak TV.”
 
Top producers, executives, and talent including Judd Apatow shared their insights on the creative process and strategies for success as today’s content becomes ever more driven by data, competitive pressures and audience appetites.
 
[field_main_image]
Ooyala News
State of the media industry: it's all about data now
May 23 2018
Ooyala's new State of the Media Industry 2018 report shows that video continues to lead media organizations as they become truly digital businesses — and at the center sits data.
 
[field_main_image]
Ooyala News
The video revolution is here
Apr 18 2018
The new era of video production and delivery is upon us.
 
As billions of dollars are being invested in original content creation and licensing to satisfy audiences and gain market success, it’s clear how high the stakes are rising to get content—and get it right.
 
[field_main_image]
Ooyala News
How you can make more money with your content archive and A.I.
Feb 21 2018
“I don’t even know what I have in my archive at this point.”
 
That’s a common refrain we hear at Ooyala. Content companies dealing with the pressures of creating content more quickly with fewer budget resources are struggling to find, manage and monetize the vast amounts of video assets that now exist in their archives. 
 
[field_main_image]
Ooyala News
Solving the buy or build puzzle for media solutions
Feb 08 2018
 
To buy or to build a media workflow solution? That’s the question that has plagued broadcast and media CTOs for years.
 
Ooyala’s new white paper from our Strategic Media Consulting team To Buy or To Build Your Media Solution? looks at how media logistics can solve for both scenarios, as either direction you decide to take will inevitably involve some compromise. 
 
[field_main_image]
Ooyala News
State of the broadcast industry 2018: hello, OTT 2.0
Jan 03 2018
Ooyala’s eagerly anticipated annual State of the Broadcast Industry report for 2018 charts the course for the ‘OTT 2.0’ era. Companies in the space are harnessing the hard-earned OTT lessons learned over the past few years of experimentation and rising competition.
[field_main_image]
Ooyala News
Why is everyone moving to cloud-based live OTT?
Dec 19 2017
High-quality live content isn’t a nice-to-have anymore; it’s expected and required by a growing number of viewers, who want access to it wherever they are. For creators and broadcasters, that means a whole new approach to OTT video.
 
Benefits of Utilizing a Cloud-Based Solution for Live OTT is a new IHS Markit report based on Ooyala’s recent webinar with IHS Markit and Akamai, about trends in the world of on-demand and live OTT. 
 
[field_main_image]
Ooyala News
Skateboard supersite The Berrics sees 150% lift in live event viewers with Ooyala
Dec 08 2017
The Berrics has the most awarded skateboard site in the world. In 2007, professional skateboarders Steve Berra and Eric Koston opened a massive skateboard park in an industrial area near downtown Los Angeles. They named this first-of-its-kind park after themselves (BERa + eRIC) and it’s been a mecca for avid skateboarders ever since.
[field_main_image]
Ooyala News
AI is coming to the rescue
Nov 29 2017
Media production help — in the form of Artificial intelligence (AI) — has arrived. 
 
If you’ve heard about AI but aren’t exactly sure what it is, you’re not alone. According to a recent Rocket Fuel and Qualtrics survey published by eMarketer, about 90% of internet users are in the range from “not an expert” at artificial intelligence to “don’t know what it is.” 
[field_main_image]
Ooyala News
Webinar: benefits of utilizing a cloud-based solution for live OTT
Nov 08 2017
You’ve heard it, and it’s true: VOD alone isn’t enough any more. 
 
Today’s viewers want access to high-quality live content wherever they are. For creators and broadcasters, that means a whole new approach to OTT via a holistic end-to-end experience.
 
[field_main_image]
Ooyala News
It’s a new era for sports broadcasting
Sep 06 2017
Live sports is the most valuable — and expensive — digital content today, industry experts say. In many cases, it’s the core factor that’s keeping audiences (and advertisers) from abandoning linear broadcast and pay TV outright. 
 

Pages