What happened in Vegas (and isn't staying there)
Thursday, May 2, 2019
90,000 media industry professionals made their annual pilgrimage to the NAB show in Las Vegas last month. And that included the Ooyala team, who enjoyed lively discussions with clients and partners, networking events and analyst interviews about the changing pace of our industry.
Drivers of change
If you happened to miss NAB this year, you didn’t miss any major technology breakthroughs. However, the unmissable message was that previously-budding ideas are now solidifying and driving remarkable changes in our industry.
Cloud production and distribution are clearly a major part of most companies’ digital strategy (as research from our colleagues at Devoncroft suggests). There are more cloud infrastructure providers and cloud technology adopters than even before. Artificial Intelligence (AI) and Machine Learning (ML) remain part of the lineup for many vendors, and appear to be introducing real savings in cost and time.
At this NAB, Ooyala announced a new integration with Google Cloud Video Intelligence, Google Cloud’s AI and Machine Learning products, for precise video analysis and metadata enrichment. So if you’ve been thinking about doing more work with cloud technologies and exploring if AI can help with workflow efficiency, now is the perfect time.
Some buzzwords, such as AR (Augmented Reality) and IP (Internet Protocol), are no longer treated with scepticism, but rather as technology solutions that need to be deployed. Others, like VR360 and 8K, were hardly discussed at all.
Competition is fierce
Those who come to shop at NAB, the content creators and distributors, continue to feel the heat from hungry consumers demanding more content, on more platforms, at any time. This poses enormous operational and business challenges, which I discussed in depth at this IABM panel together with other vendors in the content publishing scene.
Unless you’ve been hiding in a cave for the past few months, you’ll know that the stakes are high when it comes to reaching video consumers. The impending arrival of Disney+ will stir the waters even further in an already crowded video scene that is fighting for viewer engagement.
Clearly, one of the best ways to remain competitive is to find ways to increase efficiency, produce more content with the same resources, and eliminate siloed teams and manual work. In other words, to get your content supply chain in shape.
What Ooyala did this past NAB
Content supply chain is precisely our focus at Ooyala, and at this recent NAB, we reinforced our position as a leading content supply chain solution provider with the Ooyala Flex Media Platform. This exclusive write-up from Variety tells you how excited we are about the future, and how we truly believe we can help our customers and partners become more efficient in their fight for more eyeballs.
The warm and welcoming reactions to our enhanced OoyalaMAM user interface were, without a doubt, the highlight of the show for Ooyala. The completely fresh look and feel, developed with feedback from sports content creators, distributors and other high-volume content companies, delivers a whole new user experience, with state-of-the-art search and filtering of assets. We also showed fresh integrations with Adobe Premiere Pro, Avid MediaComposer, and TeraVolt’s new Jupiter sports entertainment editing suite, ideal for sports highlight clipping and live events.
For those who couldn’t make it to the Ooyala booth, stay tuned for a series of webinars showcasing our new offerings. Or contact us for a detailed conversation and a demo.