State of the media industry: it's all about data now
Wednesday, May 23, 2018
Ooyala's new State of the Media Industry 2018 report shows that video continues to lead media organizations as they become truly digital businesses — and at the center sits data.
Data and data-driven video have become the focal points of nearly every conversation in media these days. From consumer engagement and privacy to technological advances, content strategies and monetization, data in its various forms is everywhere, and companies are challenged with harnessing and analyzing it smartly for greater returns.
Consider these numbers:
• 59% of news publishers now use A.I. to improve content recommendations
• Americans will watch over 80 minutes a day of digital video in 2019
• Social media now accounts for over 30% of online time
Data is at the center of a dynamic era in the industry, and along with video, promises to reset what media will mean to the world in the years ahead. Publishers who look forward — whatever size they may be —understand the power of data to enlighten, strengthen and lead them into the next era of media.
There's much more news, from immersive video to new revenue models, in this annual look at trends impacting the media industry.
For more insights, download the report here.