June 21, 2018
It’s the 89th minute, Ronaldo is stepping up for a penalty kick… and your live stream decides to buffer or go down entirely. Imagine the agony of your thousands of viewers. Imagine the scalding social media posts. Imagine the hit to your reputation.
Even when the World Cup isn’t on the line, viewers will abandon your service if a video doesn’t play within two seconds. After five seconds of start time, drop-off rates climb exponentially.