Industry Posts

December 06, 2018
Seventy-eight percent of smartphone owners say they use their mobile device to access the Internet more (45%) or as much as (33%) they do their computers at home.
Content Distribution, Smart TVs, smartphones, ott video
November 29, 2018
There’s no question that broadcasters in Europe will be pressured by Netflix’s continued content expansion, and they need to push back or lose viewers.
Content Distribution, cord cutting, original content, Netflix, broadcasters
November 26, 2018
“Every company is a media company.” That concept isn’t new. It’s why B2C companies absolutely require a media strategy to be successful, and it’s increasingly true for B2B companies, too.
Digital Video Playout, media, media supply chain, B2C, B2B, Analytics
November 20, 2018
Amazon's bid for 22 RSNs makes sense because sports are going to be a major catalyst for live streaming in general, and streaming is a much-needed tonic for sports leagues that have seen a decline in ratings and ad revenues.
Content Distribution, live sports, live streaming sports, amazon, Netflix, SVOD, AVOD
November 14, 2018
The “Golden Age of Television” is far more attractive to older viewers than the most valuable demographic, 18- 35-year-old Millennials and members of the following Gen Edge.
Content Distribution, pay tv, ott, SVOD, Millennials
November 12, 2018
Global SVOD revenues likely will top $35.04 billion in 2018.
Content Distribution, ott, SVOD, 5G
October 31, 2018
Consumers continued to watch video on mobile devices at a record pace in Q2, as global starts on smartphones and tablets topped 62% of all video plays, the highest share ever, according to Ooyala's Q2 2018 Video Index.
Content Distribution, Ooyala Global Video Index, mobile online video
October 29, 2018
With Netflix gaining so much ground globally, and a growing number of companies trying to get a piece of the pie, what will the OTT market look like in 5 years?
Digital Video Playout, ott, SVOD, AVOD, D2C, Netflix, Amazon Prime, hulu
October 29, 2018
Want one word to describe 5G, the next-gen wireless technology set for widespread global deployment by mid-2020? How about change? Or, better yet, opportunity? Especially for content companies.
Content Distribution, 5G OTT Live Sports
October 23, 2018
By now, the value of direct-to-consumer marketing is clear. Most brands are engaging the way younger generations want them to: with video.
Digital Video Playout, video, brands, AI, Live, MarTech
October 10, 2018
The big news at IBC 2018– like the news from its American cousin, the NAB Show in April – was “Content,” with a capital “C,” how to deliver it faster and more economically. Visitors packed booths showing the latest cloud-based technologies and software-based solutions focusing on artificial intelligence, machine learning, and technology focusing on the content supply chain.
Content Distribution, Content Production
September 27, 2018
Google has long established that their SEO algorithm includes page speed as a ranking factor. This was further emphasized in early 2018 when they announced it would be a factor for their mobile index, whereas previously the page speed variable was only applied to the desktop browser index.
Digital Video Playout, google, PageSpeed, seo, mobile