Industry Posts

January 14, 2019
You're a seasoned video content creator and publisher looking to keep your audiences engaged anytime, anywhere. Have you considered… audio?
Digital Video Playout, audio, VOD, Live, ott
January 07, 2019
AI is here. (Perhaps you've heard.) In the media space, IBM, Microsoft and so many others claim their offerings can analyse your content to tell you who said what, what’s in it, and so on. You might be considering this potentially powerful resource. You might also be considering the following questions:
Digital Video Playout, Artificial Intelligence, AI, ibm, microsoft
November 26, 2018
“Every company is a media company.” That concept isn’t new. It’s why B2C companies absolutely require a media strategy to be successful, and it’s increasingly true for B2B companies, too.
Digital Video Playout, media, media supply chain, B2C, B2B, Analytics
October 29, 2018
With Netflix gaining so much ground globally, and a growing number of companies trying to get a piece of the pie, what will the OTT market look like in 5 years?
Digital Video Playout, ott, SVOD, AVOD, D2C, Netflix, Amazon Prime, hulu
October 23, 2018
By now, the value of direct-to-consumer marketing is clear. Most brands are engaging the way younger generations want them to: with video.
Digital Video Playout, video, brands, AI, Live, MarTech
September 27, 2018
Google has long established that their SEO algorithm includes page speed as a ranking factor. This was further emphasized in early 2018 when they announced it would be a factor for their mobile index, whereas previously the page speed variable was only applied to the desktop browser index.
Digital Video Playout, google, PageSpeed, seo, mobile
June 08, 2018
Consumers are rapidly adding connected TVs and devices to their homes, pushing aside traditional set-top boxes as SVOD of virtual MVPDs play a bigger role in how they consume entertainment. Just cresting the horizon? Gen Edge, the most connected generation ever.
Digital Video Playout, set-top boxes, Connected TVs & Devices, Gen Edge, Millennials, mobile tv
March 14, 2018
Successful OTT service providers globally more than doubled the number of assets in their video supply chain during 2017, increasing the number of video assets processed 112% over the 12 months
Digital Video Playout, global video index, mobile online video, content supply chain