All Blog Posts

December 06, 2018
Seventy-eight percent of smartphone owners say they use their mobile device to access the Internet more (45%) or as much as (33%) they do their computers at home.
Content Distribution, Smart TVs, smartphones, ott video
November 29, 2018
There’s no question that broadcasters in Europe will be pressured by Netflix’s continued content expansion, and they need to push back or lose viewers.
Content Distribution, cord cutting, original content, Netflix, broadcasters
November 29, 2018
Gone are the days when video editing was a labor-intensive, isolated job where a “craft editor” would spend hours locked up in an edit suite. Drowning in videotapes (later USB drives) containing hundreds or even thousands of hours of video, the editor's challenge was to tame those rushes into a meaningful story. Locating those 4 seconds of video where the key character threw his arms up in the air was never an easy feat, often requiring someone (a lucky assistant perhaps) to spool through hours of video.
Content Production, NLE, Non-Linear Editing, Avid, Adobe, Ingest, metadata
November 26, 2018
“Every company is a media company.” That concept isn’t new. It’s why B2C companies absolutely require a media strategy to be successful, and it’s increasingly true for B2B companies, too.
Digital Video Playout, media, media supply chain, B2C, B2B, Analytics
November 20, 2018
Amazon's bid for 22 RSNs makes sense because sports are going to be a major catalyst for live streaming in general, and streaming is a much-needed tonic for sports leagues that have seen a decline in ratings and ad revenues.
Content Distribution, live sports, live streaming sports, amazon, Netflix, SVOD, AVOD
November 14, 2018
The “Golden Age of Television” is far more attractive to older viewers than the most valuable demographic, 18- 35-year-old Millennials and members of the following Gen Edge.
Content Distribution, pay tv, ott, SVOD, Millennials
November 12, 2018
Global SVOD revenues likely will top $35.04 billion in 2018.
Content Distribution, ott, SVOD, 5G
October 31, 2018
Consumers continued to watch video on mobile devices at a record pace in Q2, as global starts on smartphones and tablets topped 62% of all video plays, the highest share ever, according to Ooyala's Q2 2018 Video Index.
Content Distribution, Ooyala Global Video Index, mobile online video
October 29, 2018
With Netflix gaining so much ground globally, and a growing number of companies trying to get a piece of the pie, what will the OTT market look like in 5 years?
Digital Video Playout, ott, SVOD, AVOD, D2C, Netflix, Amazon Prime, hulu
October 29, 2018
Want one word to describe 5G, the next-gen wireless technology set for widespread global deployment by mid-2020? How about change? Or, better yet, opportunity? Especially for content companies.
Content Distribution, 5G OTT Live Sports
October 23, 2018
By now, the value of direct-to-consumer marketing is clear. Most brands are engaging the way younger generations want them to: with video.
Digital Video Playout, video, brands, AI, Live, MarTech
October 16, 2018
"How can I deliver more content in less time?" That's the single question we heard most often at the IBC show last month. If you were one of the throngs of industry pilgrims who made their way to Amsterdam, perhaps that's still the question that stands out as you sort through the masses of wonderful products, ideas and buzzwords on offer there.
Digital Video Playout, IBC 2018, live streaming, Content Production, content distribution, Digital Video Playout, Intelligent Archive