All Blog Posts

June 20, 2018
For several quarters we’ve reported in the Global Video Index that long-form (20+ mins.) video increased to over 50% of time watched on every device: connected TVs, tablets, PCs, even smartphones, the smallest screen of all and a bit of a head-scratcher. This quarter, again, long-form made up more than 50% of time watched on every screen. It was the third time in the past five quarters that’s happened. It is no longer an anomaly, it’s a trend. Not surprisingly, long-form and ultra-long-form content is watched to completion most often on PCs, to the tune of 71% for 20+ min. content and 59% for 40+ min. content.
Content Distribution, Ooyala Global Video Index, mobile, content
June 19, 2018
Two-thirds of consumers in a recent study say they have live streamed content and nearly half say they are live streaming more content today than they did a year ago. Notably, two thirds also said they intend to live stream the World Cup.
Live, live streaming, live sports
June 18, 2018
Solid growth is being predicted for the online video platform market, with an expected CAGR exceeding 18% through 2022. Brands and enterprise segments – which represented 35% of the market in 2017 – will continue to be significant contributors to growth.
Live, enterprise video, live streaming sports, SVOD
June 15, 2018
The deals to bring more premium sports over the top is an indication of just how far we’ve come in the streaming world. Just a couple of years ago, sports rights were seen as the last bastion of pay-TV, the one set of content rights the industry would never give up.
Live, world cup, us open golf, live sports online
June 14, 2018
One topic held center stage at this week's Variety Tune In! TV Summit: The complexity of producing and marketing content in the era of multiple platforms and "peak TV.”
Online Video, tv production, programming, social media, data, digital video strategy, digital tv
June 11, 2018
Revenue from subscription video on demand (SVOD) services now makes up 74% of the 1.1 billion euro video on demand (VOD) market in Germany, with the VOD market expected to more than double to 2.5 billion euros by 2023.
Content Distribution, germany, live streaming sports, SVOD
June 08, 2018
Consumers are rapidly adding connected TVs and devices to their homes, pushing aside traditional set-top boxes as SVOD of virtual MVPDs play a bigger role in how they consume entertainment. Just cresting the horizon? Gen Edge, the most connected generation ever.
Digital Video Playout, set-top boxes, Connected TVs & Devices, Gen Edge, Millennials, mobile tv
June 05, 2018
With teenagers leaving Facebook for Snapchat, Instagram and YouTube should content owners do the same? Pew Research this week reported that 51% of teens 13-17 say they use Facebook, a significant decline from the 71% who said they used it in 2015.
facebook, social media, Gen Edge, ott
June 01, 2018
The global streaming video industry is in the middle of a growth spurt currently as new OTT services launch and traditional content owners and distributors weight their entry into a market that’s nowhere near its long-term peak in terms of subscribers and revenue.
ott video
May 23, 2018
Ooyala's new State of the Media Industry 2018 report shows that video continues to lead media organizations as they become truly digital businesses — and at the center sits data. Data and data-driven video have become the focal points of nearly every conversation in media these days.
Digital Video Playout, data, metadata, Mobile Video, Social Video, AI, VR 360, live online video, advertising, programmatic video
April 18, 2018
The new era of video production and delivery is upon us.
Digital Video Playout, ott, video, metadata, Metadata Management, video metadata, workflow, Workflow Orchestration, online video platform, content supply chain, video production, video distribution, Analytics