With increasingly complex content formats and requirements, Turner’s technology and operations team needed a single platform to power their syndication workflows. Turner also required greater visibility into campaigns and projects in order to manage, add and deliver content to new and existing partners quickly, and expand revenue opportunities.
Turner Asia Pacific uses the Ooyala Flex Media Platform, a flexible and configurable content supply chain optimization platform, to automate tasks, simplify workflows and speed up the time to market for their content.
The platform manages all campaigns, content, metadata and business rules, providing Turner with complete visibility into its operations, reducing manual tasks, saving time and freeing up resources. With the solution deployed in the cloud, Turner’s operation teams across the Asia Pacific region have seamless access and control anytime, anywhere.
Ooyala Flex Media Platform also keeps track of content that has been processed and archived, so that newly on-boarded licensees can immediately receive content from Turner’s existing catalogue. This provides not only greater visibility, but also opportunities for rapid expansion.
With the Ooyala Flex Media Platform, Turner reduced content processing time by 85% through automation and orchestration of their workflows. They are now able to expand business opportunities rapidly and drive more revenue.