TV Everywhere
What Cable TV Can Learn from Netflix
Oct 01 2011 9:00 AM
In increasingly frugal times, online video content providers have forced pay TV to rethink its strategy. The phenomenon of cord cutting has resulted in an exodus of cable customers seeking cheaper...
Social TV
The Coming Age of the Social Couch Potato
Sep 19 2011 9:00 AM
When Beyonce announced her pregnancy at the 2011 MTV Video Music Awards, her unborn child stole the limelight, setting off a frenzy with a record 8,868 tweets per second that evening. Social media...
Analytics, Big Data, Online Video, Leadership
Size Matters: Consumers Watch 40% More Video on Tablets
Sep 16 2011 9:00 AM
Over 100 million people watch online video on an Ooyala-powered video player every single month. Our proprietary analytics system collects, processes and reports viewership engagement data on a real-...
Monetization, Leadership
Why Viewer Engagement is King
Sep 07 2011 9:00 AM
Last week's announcement that Netflix will not be renewing its contract with Starz, prompted a lot of opinion postings. Among the more notable pieces was Erick Schonfeld's TechCrunch post, in which...
Online Content Optimization: Why Video is Different
Aug 08 2011 9:00 AM
Like most forms of media, online video offers its content owners many ways to earn money. They can run ads. They can take subscriptions. They can try pay-per-view and pay-as-you-go models. Etc. None...
Broadcasting Everywhere: 5 Must-Haves for Mobile Video, Part 2
Aug 01 2011 9:00 AM
3. Learn how to earn:Mobile video revenue Video production can be costly, so make sure your ROI is the best it can be. Explore all the mobile video monetization options: pre- and in-roll ads, banner...