Online Video Ads More Effective When Viewers Are in Control
Dec 06 2011 8:00 AM
As long as ad agencies have been around, they have shown countless guys commercials for feminine-hygiene products and women ads for the latest sports cars. Not that women don't drive flashy cars or...
As More Young Adults Cut the Cord, Brands Will Need Online Video
Dec 05 2011 8:00 AM
The generation that came of age in the era of Harry Potter isn't so interested in television anymore. Today's young adults are instead turning to content streamed to their laptops, tablets and set-...
Weekly Rewind: Cable's Revenge on Cord Cutters
Dec 03 2011 8:00 AM
Pay TV is coming after cord cutters. YouTube underwent the knife and came out a lot more social. For some unfathomable reason, the Kardashians are Web-series bound. All that and more in your weekly...
Back to Regularly Scheduled Programming: Google’s Foray into Linear Online TV
Dec 02 2011 8:00 AM
It's the age of new television where all the old rules get thrown out the door—unlimited potential abounds. So why is it that Google is taking a page from old TV playbook and creating regularly...
Going Viral with Video is a Crapshoot: Focus Instead on Visibility
Dec 01 2011 8:00 AM
A Coke machine that keeps on giving. A pair of ultra-masculine hunks in towels pushing deodorant. A baby, too wise for his own good, concerned about his financial portfolio. Taking the cue from...
The Demographics of Cord-Cutting
Nov 30 2011 8:00 AM
Whitney Houston sang about how children are our future. But what’s the future of cable TV if the next generation cuts the cord, or forgoes the service altogether? With broadband connections and...
What Effect on TV Ratings? Why Social Media Doesn’t Tell the Whole Story
Nov 29 2011 8:00 AM
To the chagrin of some networks and social TV aficianados, a preliminary study suggests that lots of online buzz for a show might not translate to high ratings. Optimedia US, an ad-buying firm,...
Amazon Kindle Fire and the Rise of Media Ecosystems
Nov 28 2011 8:00 AM
In the run up to its launch, many tech pundits positioned the Amazon Kindle Fire as the first serious iPad competitor. And according to recent sales reports, where there’s smoke, there’s fire. The...
Weekly Rewind: Starz Gets in Netflix's Business
Nov 25 2011 8:00 AM
Starz is readying its own TV Everywhere service. TiVo’s third-quarter results show not everyone’s willing to forego cable and satellite for Netflix. What were people talking about on social networks...
Black Friday Report: A Peek at Kindle Fire and Early Adopters (Infographic)
Nov 25 2011 8:00 AM
We know it's early in the game for Amazon and the Kindle Fire. But being the video analytics geeks that we are, we couldn't resist taking a peek at how Fire owners are watching video. Using device-...
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