Analytics
The New Focus Group: Video Analytics Faster, Cheaper, More Accurate
Dec 09 2011 8:00 AM
Focus groups and consumer panels are the traditional methods to gain insight into consumer habits and perceptions, but another tool can get the same job done with ease: video analytics. Running a...
Online Video
Video and the Mind: How TV Affects Brain Development
Dec 07 2011 8:00 AM
At VideoMind, we're always thinking about video—and how media companies and brands use it to entertain, engage and communicate with audiences. But we're taking a step back to look at how video...
Monetization, Search and Recommendation
Online Video Ads More Effective When Viewers Are in Control
Dec 06 2011 8:00 AM
As long as ad agencies have been around, they have shown countless guys commercials for feminine-hygiene products and women ads for the latest sports cars. Not that women don't drive flashy cars or...
Pay TV
As More Young Adults Cut the Cord, Brands Will Need Online Video
Dec 05 2011 8:00 AM
The generation that came of age in the era of Harry Potter isn't so interested in television anymore. Today's young adults are instead turning to content streamed to their laptops, tablets and set-...
Pay TV
Weekly Rewind: Cable's Revenge on Cord Cutters
Dec 03 2011 8:00 AM
Pay TV is coming after cord cutters. YouTube underwent the knife and came out a lot more social. For some unfathomable reason, the Kardashians are Web-series bound. All that and more in your weekly...
Online Video
Back to Regularly Scheduled Programming: Google’s Foray into Linear Online TV
Dec 02 2011 8:00 AM
It's the age of new television where all the old rules get thrown out the door—unlimited potential abounds. So why is it that Google is taking a page from old TV playbook and creating regularly...
Online Video Advertising, Online Video
Going Viral with Video is a Crapshoot: Focus Instead on Visibility
Dec 01 2011 8:00 AM
A Coke machine that keeps on giving. A pair of ultra-masculine hunks in towels pushing deodorant. A baby, too wise for his own good, concerned about his financial portfolio.  Taking the cue from...
TV Everywhere
The Demographics of Cord-Cutting
Nov 30 2011 8:00 AM
Whitney Houston sang about how children are our future. But what’s the future of cable TV if the next generation cuts the cord, or forgoes the service altogether? With broadband connections and...
Social TV
What Effect on TV Ratings? Why Social Media Doesn’t Tell the Whole Story
Nov 29 2011 8:00 AM
To the chagrin of some networks and social TV aficianados, a preliminary study suggests that lots of online buzz for a show might not translate to high ratings. Optimedia US, an ad-buying firm,...
Mobile
Amazon Kindle Fire and the Rise of Media Ecosystems
Nov 28 2011 8:00 AM
In the run up to its launch, many tech pundits positioned the Amazon Kindle Fire as the first serious iPad competitor. And according to recent sales reports, where there’s smoke, there’s fire. The...

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