Netflix has more than 70% of Mexico’s SVOD market
Dec 12 2016 2:45 PM
Five years after it launched in Mexico, Netflix is dominating the SVOD market, with a share estimated to be more than 70% of the 6.2 million households with an SVOD service at the close of Q3....
AVOD in US continues to see growth, but SVOD gains in popularity
Dec 12 2016 10:45 AM
Programmatic ad spending in the U.S. grew more than 105% in 2016, with advertisers spending $6.18 billion for digital video ads purchased programmatically, up from $3 billion in 2015, a number that...
Global SVOD subs on track to hit 428M by 2021
Dec 12 2016 7:30 AM
Global SVOD revenues are expected to grow nearly 61% to $32.18 billion in 2021 from $20 billion in 2015, a whopping 18X the $1.74 billion seen in 2010, with the APAC region being a key growth driver...
OTT is booming globally, but issues remain
Dec 09 2016 8:15 AM
Nearly a third of all consumers in six key world markets are planning to take an SVOD subscription but, according to a new report, 50% of new subscribers will cancel their subscriptions within six...
Crackle, HBO Go SVOD plays launch via Brazil’s Oi
Dec 09 2016 7:45 AM
Brazilian telco Oi is partnering with Sony and HBO/MAX to offer premium content to its pay-TV and broadband subscribers. Oi is offering Sony’s Crackle and HBO Go unbundled to Oi subscribers. The SVOD...
Report: STB shipments expected to rise through 2017
Dec 09 2016 6:00 AM
New research says worldwide set-top box shipments will increase slightly this year to 273 million from 269 million in 2015. In addition to the growth of satellite units, cable shipments are also...
Ooyala’s Q3 2016 Global Video Index: Longer content migrating more rapidly to mobile
Dec 08 2016 8:00 AM
There were more video views on mobile devices in Q3 than on any other device, continuing a growth trend that began with the earliest iterations of Ooyala’s Global Video Index. But it’s the kind of...
Netflix a gateway to multiple SVOD service adoption
Dec 03 2016 11:30 PM
Netflix is serving as the “gateway drug” for subscription video on-demand (SVOD) users in Australia, as it’s often the first service consumer’s trial before adding others. A report from Roy Morgan...
Report: Is Viu on track for 10M users in SE Asia?
Dec 03 2016 11:00 PM
Viu, the ad-supported OTT service from telecom PCCW, may be on track to hit 10 million subscribers by the end of 2017. The company last week reported it had hit the 4 million mark and announced it...
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