Video Index
How will your AVOD service perform across the globe? New Q4 Global Video Index reports
Mar 14 2017 7:45 AM
Everyone watches online video the same way, right? Nope.   Ooyala’s Q4 2016 Global Video Index found that a publisher’s ad-supported content that’s distributed globally has a different – sometimes...
Advertising
Video header bidding is a question of should you, not can you
Mar 08 2017 8:30 PM
This post originally appeared in AdExchanger: "Header Bidding Doesn't Work For Video"   If you’re in the business of selling advertising or otherwise monetizing inventory, you’ve got to follow the...
Advertising, broadcasters
Broadcasters are shy to adopt programmatic [Report]
Mar 07 2017 11:00 AM
Like all good trends, programmatic advertising is on the rise. However, in Ooyala’s new Video Index Extra report, “Broadcasters Shy to Adopt Programmatic: Challenges and Solutions," we find that...
Facebook boards the mid-roll ad train
Feb 24 2017 4:30 PM
Facebook video is starting to look more like TV -- and chasing TV ad budgets as well.   The social media giant is now testing VOD mid-roll ad breaks with select partners, using the company’s new Ad...
OTT, Content
Kids SVOD market heats up with YouTube Red original programming
Feb 15 2017 4:00 PM
As more niche audiences flock to OTT services devoted to their specific interests today, a focus on kids SVOD programming is becoming a popular strategy for OTT providers to capture and keep cord-...
For SVOD, churn much less of a threat than for pay TV
SVOD, Pay TV
For SVOD, churn much less of a threat than for pay TV
Feb 06 2017 8:15 AM
OTT video viewers may be just about as fickle as traditional TV viewers, with roughly 19% churning some of their SVOD services during the past 12 months, which is down from 20% a year ago, according...
Live sports
Facebook Live stream of PPV boxing match a wake-up call to industry
Feb 06 2017 6:00 AM
This past weekend,  the main Australian subscription TV company, FOXTEL, screened a much-anticipated boxing match on its pay-per-view channel (PPV); the cost of the bout was $60 AUD and it was...
Live sports, Live Streaming
PGATour optimized with Facebook Instant Articles
Feb 02 2017 1:15 PM
In the previous article, I discussed Facebook Instant Articles (FBIA) and how to leverage the benefits of Ooyala Player with FBIA. As users are shifting to mobile first, it is important more than...
Millennials turn back on Esquire Network; NBCUniversal, Hearst look to OTT
Millennials, Cord Cutting, Pay TV
Millennials turn back on Esquire Network; NBCUniversal, Hearst look to OTT
Jan 18 2017 4:15 PM
Could this be the start of the Great Cable Channel Recession? Maybe. Esquire Network, the joint venture between NBCUniversal and Hearst that began in 2013, today announced that it’s going to the...
Online Video, Online Video Advertising
Going Flash-Free with Video: Transitioning Successfully
Jan 18 2017 12:45 PM
This post first originally appeared in Videonuze.  As web browsers move rapidly to sunset their support for Flash, companies that rely on Flash for video playback are being forced to make changes....

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