Kids SVOD market heats up with YouTube Red original programming
Feb 15 2017 4:00 PM
As more niche audiences flock to OTT services devoted to their specific interests today, a focus on kids SVOD programming is becoming a popular strategy for OTT providers to capture and keep cord-...
For SVOD, churn much less of a threat than for pay TV
Feb 06 2017 8:15 AM
OTT video viewers may be just about as fickle as traditional TV viewers, with roughly 19% churning some of their SVOD services during the past 12 months, which is down from 20% a year ago, according...
Facebook Live stream of PPV boxing match a wake-up call to industry
Feb 06 2017 6:00 AM
This past weekend, the main Australian subscription TV company, FOXTEL, screened a much-anticipated boxing match on its pay-per-view channel (PPV); the cost of the bout was $60 AUD and it was...
PGATour optimized with Facebook Instant Articles
Feb 02 2017 1:15 PM
In the previous article, I discussed Facebook Instant Articles (FBIA) and how to leverage the benefits of Ooyala Player with FBIA. As users are shifting to mobile first, it is important more than...
Millennials turn back on Esquire Network; NBCUniversal, Hearst look to OTT
Jan 18 2017 4:15 PM
Could this be the start of the Great Cable Channel Recession? Maybe. Esquire Network, the joint venture between NBCUniversal and Hearst that began in 2013, today announced that it’s going to the...
Going Flash-Free with Video: Transitioning Successfully
Jan 18 2017 12:45 PM
This post first originally appeared in Videonuze. As web browsers move rapidly to sunset their support for Flash, companies that rely on Flash for video playback are being forced to make changes....
HOOQ gets $25M more in funding as fight for APAC SVOD heats up
Jan 12 2017 10:30 AM
HOOQ, the other Southeast Asia subscription video on-demand (SVOD) platform that wants to go toe-to-toe with Netflix (Malaysia’s iFlix also hopes it can punch above it weight), has gotten a $25...
Netflix original Korean content plays to markets in SE Asia, Korea & China - eventually
Jan 11 2017 11:45 AM
Netflix has joined the long list of over-the-top services that are looking to use South Korean dramas as a lure to draw new viewers in Asia, while at the same time making its own service more...
SVOD the star of struggling US home entertainment industry in 2016
Jan 09 2017 11:15 AM
Some good news for the home entertainment industry – depending upon which segment of the industry you’re part of: Consumers spent nearly $18.3 billion in 2016, a 2% increase from 2015. Subscription...
Despite disparity in forecasts, programmatic continues rapid growth
Jan 06 2017 6:00 AM
The global programmatic display ad market is expected to grow at a CAGR 49% by 2019, according to a new report from Future Market Insights. The global programmatic display advertising market was...
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