Fox Networks Group has joined Google in offering a six-second ad format that can’t be skipped on its digital properties, with the goal to eventually bring them to its linear TV networks as well.
"This is the first time that a broadcast television company has committed to the ad format, which YouTube introduced last year," the companies said, adding that he ultra-short sports strikes “a balance between appreciable brand lift and optimal user experience."
There still may be a paucity of content and just a sliver of buy-in among consumers, but YouTube is going all in with 4K/UHD, offering content providers the opportunity to live stream 4K live streams for 360-degree video and standard video.
In a blog post, YouTube said the format will let creators and partners stream high-resolution video, and let viewers enjoy the clearest picture possible when watching a live stream on 4K-supported devices.
Following years of being kept at arms-length by Hollywood studios and broadcasters, Google is one giant step closer to launching its expected Cloud TV service after getting CBS to agree to supply programming. Reports also say that all three of the remaining Big 4 broadcasters getting closer to deals.
Mobile users in India looking to keep data usage down and still have access to online videos are getting a break from YouTube, which is rolling out a new feature that will allow consumers to download video at night when data rates are cheaper.
The “Smart Offline” feature isn’t currently offered from all mobile operators, but YouTube is making it available to any of them in the country.
Another day, another rumored entrant into the Cloud TV battle, this time, it’s YouTube that is alleged to be planning its own virtual MSO offering with a bundle of broadcast and cable networks under the moniker “Unplugged.”
The volume of U.S consumers that stream video to their smartphones is continuing to increase with a new report saying the behavior has become nearly ubiquitous as 81% of Americans who use smartphones now stream to them.
NPD Group said the trend, not surprisingly, is being driven by Millennials under 25, who spend more than twice as much time watching video content on YouTube and Netflix mobile apps compared to users who are over the age of 25.
Hack and Flack are back, with a new review of the week's top TV and media headlines. In play this week: YouTube Red courting Hollywood studios for exclusive content, Dish Networks attacks New Charter in FCC hearing, new OTT services from NBCUniversal and Discovery, the latest research on Pay TV subscriber loss and cord shaving, and more.
Netflix has become a mainstay of Dutch smartphone users with more than 1.7 million consumers installing the SVOD company's app on their smartphones, a new report said.
Telecompaper said Netflix now is as popular as Dutch public broadcaster NPO, and trails only YouTube – which has 6 million app downloads as the Netherlands most popular video app.
Looking to leverage the growing audience for online video, European broadcaster RTL Group is creating a new division within the company called “the “RTL Digital Hub,” which will have a large part of its focus on North America.
The promise of original programming continues to draw big investors, this time YouTube, which has said it will back new shows four of its top content creators rollout.
Want to create loyal consumers who naturally gravitate to your product? Get ‘em while they’re young and impressionable, and give them exactly what they want… to a point.
That’s YouTube’s strategy for its new kid-focused app “YouTube Kids,” a family-friendly version of its mainstay that rolled out today in the United States. It’s the first Google product, it says, that’s “built from the ground up with the little ones in mind.”