This article originally appeared in The Drum.
Add Snapchat to the social media services that have signed big streaming deals with some of sports iconic events. The company agreed to a three-year deal to stream some live content from the All England Tennis and Croquet club – A.K.A. Wimbledon – including user footage from the men and women’s finals.
Snapchat also will be allowed to sell ad spots to sponsors, including Stella Artois and Häagen-Dazs.