Live sports
Wimbledon 2027: how will fan engagement and marketing change?
Jul 20 2017 3:45 PM

This article originally appeared in The Drum.

Sports, OTT
Snapchat to serve live Wimbledon content, user footage
Jun 01 2016 10:30 AM

Add Snapchat to the social media services that have signed big streaming deals with some of sports iconic events. The company agreed to a three-year deal to stream some live content from the All England Tennis and Croquet club – A.K.A. Wimbledon – including user footage from the men and women’s finals.

Snapchat also will be allowed to sell ad spots to sponsors, including Stella Artois and Häagen-Dazs.