Streaming content was the bread and butter of this year’s IBC, topped with a big dollop of data. In our most recent white paper, Top Trends from IBC 2017, join me as we take a deeper dive into what is – and isn’t – hot in the broadcast industry. (You can download the paper here.)
This is the final installment in a series looking at the industry trends that came out of IBC. Part 1 looked at how over-the-top services have been embraced by virtually all players in the industry and the growing dominance of offering software as a service.
This is the second installment in a three-part series looking at the industry trends that came out of IBC. Part 1 looked at how over-the-top services have been embraced by virtually all players in the industry and the growing dominance of offering software as a service.
This is the first in a three-part series looking at critical trends emerging from IBC.
Ooyala’s new guide, The Flex Factor: How to save money, time and resources on a major TV production walks through each production step of a typical series and shows how only Ooyala Flex provides insights throughout every stage of a video asset’s production lifecycle.
As online video consumption continues to grow, advertising agencies are looking for new ways to use its popularity and are moving ad spend from traditional outlets to digital media, increasingly using programmatic ad tech to reach their desired audience. At the same time, publishers, broadcasters and content owners are leveraging data and ad tech to help brands reach their desired audience, maximizing ROI and minimizing waste.
Ooyala’s new white paper, Live is the Future of OTT discusses how live linear TV delivered via OTT platforms is now a core differentiator for digital broadcasters and publishers looking to build and engage loyal audiences, stay competitive and grow revenues.
Ooyala’s new white paper, Amplify Video Inventory Yield with These Ad Tech Innovations, reminds us how quickly the video ad ecosystem is evolving.