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IBC, broadcasters
Metadata one of top trends at IBC
Oct 30 2017 8:00 AM

Streaming content was the bread and butter of this year’s IBC, topped with a big dollop of data. In our most recent white paper, Top Trends from IBC 2017, join me as we take a deeper dive into what is – and isn’t – hot in the broadcast industry. (You can download the paper here.)

Ooyala News, broadcasters
OTT is the new normal in the broadcast industry
Jan 04 2017 7:45 AM

Ooyala’s new State of the Broadcast Industry 2017 report underscores the fact that OTT is a central part of the broadcast experience today and will be even more so in the coming years.

A look back: The 6 most important video industry trends from IBC
OTT, SVOD, AVOD
A look back: The 6 most important video industry trends from IBC
Nov 21 2016 8:15 AM

This is the first in a three-part series looking at critical trends emerging from IBC.

Ooyala News
How to save money, time and resources on a major TV production
Nov 17 2016 8:00 AM

Ooyala’s new guide, The Flex Factor: How to save money, time and resources on a major TV production walks through each production step of a typical series and shows how only Ooyala Flex provides insights throughout every stage of a video asset’s production lifecycle.

Ooyala News
Companies use media logistics to win the great content race
Jul 26 2016 10:30 AM
Ooyala’s new white paper, The Great Content Race: Modernizing Your Syndication Workflows, explores the strategic role that efficient asset syndication workflows play in content providers being able to manage today’s proliferation of video content, distribution outlets and devices, and to maximize revenues.
 
Programmatic video ad growth at inflection point; Agencies, publishers coordination is crucial
Ooyala News
Programmatic video ad growth at inflection point; Agency, publisher coordination is crucial
May 10 2016 8:15 AM

As online video consumption continues to grow, advertising agencies are looking for new ways to use its popularity and are moving ad spend from traditional outlets to digital media, increasingly using programmatic ad tech to reach their desired audience. At the same time, publishers, broadcasters and content owners are leveraging data and ad tech to help brands reach their desired audience, maximizing ROI and minimizing waste.

Ooyala News
Advanced video players for the win
Apr 26 2016 9:45 AM

Modern, data-driven video players can help content owners deliver high-quality performance and connect with audiences wherever they are; they help drive longer views, deliver better analytics, and increase earnings.

Ooyala News
Why media logistics matters
Apr 13 2016 8:45 PM
Ooyala’s new white paper, Why Media Logistics Matters, explores the strategic role of data-driven platforms that help broadcasters, studios and other content producers to manage digital video production from concept to distribution. 
 
Ooyala News
Live is the future of OTT
Mar 29 2016 5:15 AM

Ooyala’s new white paper, Live is the Future of OTT discusses how live linear TV delivered via OTT platforms is now a core differentiator for digital broadcasters and publishers looking to build and engage loyal audiences, stay competitive and grow revenues.

Ooyala News
Ad tech innovations amplify yield in a quickly evolving space
Feb 17 2016 5:00 AM

Ooyala’s new white paper, Amplify Video Inventory Yield with These Ad Tech Innovations, reminds us how quickly the video ad ecosystem is evolving.

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