Virtual MVPD

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Hulu live streaming price to be under $40; adds CBS, CBS Sports to line up
Cloud TV, Virtual MVPD, Content Deals
Hulu live streaming price to be under $40; adds CBS, CBS Sports to line up
Jan 04 2017 11:45 AM

Hulu’s entry into live streaming will launch within the next few months for less than $40/mo., according to Hulu CEO Mike Hopkins, who also announced the service had reached a deal with CBS for its live content to go along with ABC and Fox.

Missing still is NBCUniversal, which, interestingly, is one of Hulu’s owners.

Top 10 US streaming services seeing strong subscriber growth
Cloud TV, SVOD
Top 10 US streaming services seeing strong subscriber growth
Oct 26 2016 7:30 AM

Nearly two-thirds (63%) of U.S. broadband households subscribe to at least one streaming service, with the Big 3 – Netflix, Amazon Video and Hulu – most prevalent.

But Sling TV, CBS All Access and Showtime are moving up in that list – prepared by Parks Associates – as more Americans opt for SVOD services.

Parks said it’s seeing continued growth among the Top 10 SVOD services, with all of them growing their subscriber bases over the past year.

AT&T’s 100-channel OTT bundle to cost just $35/mo.
Cloud TV, Virtual MVPD
AT&T’s 100-channel OTT bundle to cost just $35/mo.
Oct 25 2016 3:00 PM

Earlier this month, AT&T CEO Randall Stephenson hinted that the company’s new streaming service, which is on track to be deployed before the end of the year, would have slim margins and an aggressive pricing structure.

He wasn’t kidding.

Let’s make a deal! Hulu drops price (for now) on AVOD service
SVOD, AVOD
Let’s make a deal! Hulu drops price (for now) on AVOD service
Oct 03 2016 11:00 AM

Hulu’s looking to add a few price-conscious users to its hybrid ad/subscription-supported video service, dropping the price of its price from $7.99/mo. to $5.99 for a limited time. The deal is good for one year, and comes as Hulu is preparing to launch its own virtual-MVPD (V-MVPD) early in 2017.

25% of American’s who moved in the past year ditched pay TV
Pay TV, Virtual MVPD, Cord Cutting
25% of US households that moved in the past year ditched pay TV
Sep 23 2016 8:45 AM

Here’s another reason pay-TV operators are looking longingly at virtual MVPDs (V-MVPDs): Fully a quarter of all Americans who moved this past year no longer subscribe to a pay-TV service.

AT&T: DirecTV Now OTT product will cannibalize traditional pay-TV business
Virtual MVPD, Cloud TV, Mobile
AT&T: DirecTV Now OTT play will cannibalize traditional pay-TV business
Sep 21 2016 1:15 PM

DirecTV Now, AT&T’s soon-to-launch streaming service, is one of the centerpieces of the telco’s mobile-centric strategy that it hopes will turn the company from one that is based on wireline services to one that is far more wireless oriented.

The soon-to-launch service will offer about 100 channels and have a price point that is “very, very aggressive,” CEO Randall Stephenson said during Goldman Sachs' Communacopia conference.

Virtual MVPDs seen as more disruptive than Netflix, YouTube
Pay TV, Virtual MVPD, Cloud TV
Virtual MVPDs seen as more disruptive than Netflix, YouTube
Sep 20 2016 11:45 AM

PlayStation Vue. Sling TV. Hulu. Amazon. DirecTV. Google. Maybe even an entry from Apple. All are potential players in the virtual MVPD (V-MVPD) market, a market that at least one researcher believes could top 15 million U.S. subscribers by 2020, possibly going higher as technology and consumer experiences improve.