video monetization


camera lens
Ooyala News
State of the broadcast industry 2018: hello, OTT 2.0
Jan 03 2018 9:30 AM
Ooyala’s eagerly anticipated annual State of the Broadcast Industry report for 2018 charts the course for the ‘OTT 2.0’ era. Companies in the space are harnessing the hard-earned OTT lessons learned over the past few years of experimentation and rising competition.
Advertising, broadcasters
Broadcasters are shy to adopt programmatic [Report]
Mar 07 2017 11:00 AM
Like all good trends, programmatic advertising is on the rise.
Monetization, Online Video Advertising
The new TV demographics: the 'ads' and the 'ad-nots'
Nov 10 2014 12:45 PM
This article first appeared in VentureBeat.
When commercial television made its debut in the U.S., programmers and brands quickly recognized the medium’s rich marketing value. And so began decades of variations in monetizing TV.
A quick TV ad history lesson…
Online Video, Connected TVs & Devices, Online Video Advertising
New Devices, Viewing Habits Push TV Ad Dollars Online
Feb 05 2013 8:00 AM

We recently came across a great Reuters article that looks at how smart devices are changing the way people watch TV and pushing online video ads into the spotlight. The objective of Web publishers now? Tap into the $68 billion TV ad spend. Quoting from the piece:

Online Video
Monetization Monday: Click-through Rates for Video 12x Rich Media Ads
Dec 10 2012 8:00 AM

When it comes to click-through rates, video trumps traditional media.

Social TV
Social TV Smackdown: Competition Between GetGlue and Twitter Heat Up
Nov 06 2012 8:00 AM

When social TV infographics get released after a major TV spectacle (award shows, sporting events, elections), the focus is often on the number of comments on Twitter, and to a lesser degree Facebook.

How to Use Video Analytics and Live Streaming to Create Great Branded Content
Jul 10 2012 9:00 AM

Last time, we wrote about how luxury brands can use online videos to deliver unique, personalized experiences to consumers. This in turn can build brand loyalty, drive sales and increase a company's top line. We thought it'd be appropriate to follow up with proven video strategies to engage consumers.

Online Video
Luxury Brands and Online Video Go Together Like Wine and Cheese
Jul 03 2012 9:00 AM

These days, shopping online is a no brainer. It's convenient, efficient and often times cheaper.

Online Video Advertising
6% of Internet Ads are Online Videos
May 07 2012 9:00 AM

The Internet is quickly outpacing advertising growth of other media, reaping $31.7 billion in ad revenue in 2011. In terms of market share, ad revenue for online is now solidly sandwiched between cable TV ($30 billion) and broadcast ($38.5 billion).

SVOD, VOD, Online Video
Weekly Rewind: Netflix Downgrade
Apr 06 2012 9:00 AM

Netflix gets downgraded. YouTube goes 3D. Google TV is heading to Europe. All that and more in your weekly rewind.

Barclays downgrades Netflix's stock to hold, worried about looming competition from Amazon, skyrocketing acquisition costs and an increasing number of competitors.

Broadcasting Everywhere: 5 Must-Haves for Mobile Video, Part 2
Aug 01 2011 9:00 AM

3. Learn how to earn:
Mobile video revenue

Video production can be costly, so make sure your ROI is the best it can be. Explore all the mobile video monetization options: pre- and in-roll ads, banner overlays, paywalls and subscriptions. How much revenue could you be looking at? eMarketer sees the mobile video nearly doubling to $1.34 billion by 2014 (from $719 million in 2011). Figure out how to earn the most money now and you could secure your piece of a very large pie.