We recently came across a great Reuters article that looks at how smart devices are changing the way people watch TV and pushing online video ads into the spotlight. The objective of Web publishers now? Tap into the $68 billion TV ad spend. Quoting from the piece:
When it comes to click-through rates, video trumps traditional media.
When social TV infographics get released after a major TV spectacle (award shows, sporting events, elections), the focus is often on the number of comments on Twitter, and to a lesser degree Facebook.
Last time, we wrote about how luxury brands can use online videos to deliver unique, personalized experiences to consumers. This in turn can build brand loyalty, drive sales and increase a company's top line. We thought it'd be appropriate to follow up with proven video strategies to engage consumers.
These days, shopping online is a no brainer. It's convenient, efficient and often times cheaper.
The Internet is quickly outpacing advertising growth of other media, reaping $31.7 billion in ad revenue in 2011. In terms of market share, ad revenue for online is now solidly sandwiched between cable TV ($30 billion) and broadcast ($38.5 billion).
Netflix gets downgraded. YouTube goes 3D. Google TV is heading to Europe. All that and more in your weekly rewind.
Barclays downgrades Netflix's stock to hold, worried about looming competition from Amazon, skyrocketing acquisition costs and an increasing number of competitors.
3. Learn how to earn:
Mobile video revenue
Video production can be costly, so make sure your ROI is the best it can be. Explore all the mobile video monetization options: pre- and in-roll ads, banner overlays, paywalls and subscriptions. How much revenue could you be looking at? eMarketer sees the mobile video nearly doubling to $1.34 billion by 2014 (from $719 million in 2011). Figure out how to earn the most money now and you could secure your piece of a very large pie.