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Ooyala News
State of the broadcast industry 2018: hello, OTT 2.0
Jan 03 2018 9:30 AM
Ooyala’s eagerly anticipated annual State of the Broadcast Industry report for 2018 charts the course for the ‘OTT 2.0’ era. Companies in the space are harnessing the hard-earned OTT lessons learned over the past few years of experimentation and rising competition.
Peru’s largest broadcaster, America Television, taps video analytics and personalization to grow its business
Ooyala News
Peru’s largest broadcaster, America Television, taps video analytics and personalization to grow its business
May 12 2016 7:30 AM

We recently reported on viewers in LATAM increasingly turning to subscription video on demand (SVOD) services to consume content, stating that nearly two-thirds of LATAM consumers use a VOD service (and multiple times a day, at that).

Big Data, Sports, Broadcaster, Publisher
Which City Wins The 2015 Streaming Bowl?
Dec 03 2015 9:00 AM
This week we launched the first iteration of an ongoing series called the Video Index Extra, where we dive into the data to show trends occurring as TV moves online. Our first free Video Index Extra is available here
Ooyala IQ wins NAB Best of Show from TV Technology
Ooyala News
Ooyala IQ wins Best of Show at NAB
Apr 16 2015 1:45 PM
It’s been a busy week for Ooyala at NAB packed with a multitude of panels, customer meetings, and admittedly, even a few parties.  We’ve been demonstrating a few things for the first time, most notably Ooyala IQ, the latest generation of our industry leading analytics engine.
Ooyala News, Analytics
The state of video: expansion, not exodus
Dec 09 2014 12:30 AM
“We have passed from an era where it was necessary to build a purpose- specific pathway to deliver video. The innovation of Internet Protocol 
has freed video from these closed pathways and single-purpose devices.”
SVOD, Analytics
Nielsen to measure in-home consumption of SVOD services
Nov 19 2014 5:00 AM

Oft-criticized Nielsen will next month begin measuring viewership on subscription video on demand (SVOD) service, peeking behind what has, so far, been a curtain of secrecy and self-reporting for service such as Netflix and Amazon Prime.

Online Video Advertising, Analytics, Mergers & Acquisitions
Ad platform Extreme Reach acquires BrandAds
May 06 2014 9:00 AM

Video ad platform Extreme Reach has completed its acquisition of video ad intelligence company BrandAds, which provides a third-party video analytics solution to brand marketers.

Extreme Reach said the acquisition will provide digital video insights that measure a campaign’s impact in real-time.

LatAM, Online Video
How Viewers Watch Online Video: Mexico and Latin America
Jul 09 2012 9:00 AM

Tablets, smartphones, desktops, TVs. With so many gadgets at their fingertips, viewers are watching online video on a bevy of connected gadgets.

How Viewers Watch Online Video: Australia and Asia-Pacific
Jul 06 2012 9:00 AM

What do you get with a billion video analytics pings, 200 million monthly unique viewers across the globe and a hard-working Big Data team to parse through all that information?

How Viewers Watch Online Video: France and European Union
Jul 05 2012 9:00 AM

Ooyala's online videos reach almost 200 million monthly unique viewers in every corner of the world, from Argentina to Zimbabwe. Our Q1 Global Video Index provides insights into their viewing habits.

How Viewers Watch Online Video: Great Britain and European Union
Jul 03 2012 9:00 AM

How do people around the world watch video on their PCs, smartphones, tablets and smart TVs? 

Tests Finds Online Video Complements TV
Jun 25 2012 9:00 AM

With a parent company that specializes in online video analytics, it's always interesting to read about other companies' attempts to track viewers across devices.