We recently reported on viewers in LATAM increasingly turning to subscription video on demand (SVOD) services to consume content, stating that nearly two-thirds of LATAM consumers use a VOD service (and multiple times a day, at that).
Oft-criticized Nielsen will next month begin measuring viewership on subscription video on demand (SVOD) service, peeking behind what has, so far, been a curtain of secrecy and self-reporting for service such as Netflix and Amazon Prime.
Video ad platform Extreme Reach has completed its acquisition of video ad intelligence company BrandAds, which provides a third-party video analytics solution to brand marketers.
Extreme Reach said the acquisition will provide digital video insights that measure a campaign’s impact in real-time.
Tablets, smartphones, desktops, TVs. With so many gadgets at their fingertips, viewers are watching online video on a bevy of connected gadgets.
What do you get with a billion video analytics pings, 200 million monthly unique viewers across the globe and a hard-working Big Data team to parse through all that information?
Ooyala's online videos reach almost 200 million monthly unique viewers in every corner of the world, from Argentina to Zimbabwe. Our Q1 Global Video Index provides insights into their viewing habits.
How do people around the world watch video on their PCs, smartphones, tablets and smart TVs?