While mobile video viewing has continued to accelerate as Millennials and younger viewers move most of their viewing time off the big screen, mobile advertising spend has failed to keep pace, something highlighted by Mary Meeker in her annual “State of the Internet” report earlier this year.
You know the 10 million additional potential customers HBO hoped to reach in the United States with its over-the-top play, HBO Now?
The second quarter is shaping up to be a dismal one for pay-TV operators who routinely see seasonal declines in their subscriber numbers as customers trim or disconnect from the services as spring moves into summer, or simply churn for better pricing.
But this quarter appears to be unique.
Eager to be one of the chosen for Verizon’s beta test of its Go90 mobile TV service? Well, you’ll have to wait until later this summer to get a full look, but your chances are pretty good of at least getting a peek soon…. Verizon is planning on testing the service with thousands of customers in the next few weeks.
Verizon moved a big step closer today to crafting a Millennial-appealing mobile video service, announcing it was partnering with VICE to add the brand’s content to Verizon’s mobile video platform that is set to launch later this year.
The deal will see a broad selection of VICE digital content, including original domestic and international programming produced exclusively for Verizon – all through a mobile-first video offering.
Just how much do Americans love their ISPs and pay-TV providers? OK, trick question.
Both rank right up there with long-lines at the Department of Motor Vehicles and airlines when it comes to things we loathe.
Case in point: The American Customer Satisfaction Index (ACSI) which today delivered its annual report card on almost four-dozen industries.
Want to guess where pay-TV providers ranked? If you said “dead last,” go ahead and move to the front of the class.
U.S. pay-TV operators continue to see stronger growth in their broadband businesses, with the 17 largest operators adding more than 1.2 million Internet subscribers in Q1, apace their Q1 2014 adds.
Cable and telco operators now control more than 88% of the broadband market.
Verizon took a big step forward today in helping to make sure its soon-to-be-offered mobile TV service makes money, spending $4.4 billion to acquire AOL and its fast-growing programmatic ad business.
The all-cash deal makes AOL a division of Verizon, AOL CEO Tim Armstrong told employees in a memo.
In this week's Videomind podcast, "Hack and Flack" discuss the fizzing out of the Comcast-Time Warner Cable merger, TWC's apparent denial of an urgency around millennial-focused OTT services, and the mounting tensions between networks and operators as exemplified by ESPN suing Verizon.
ESPN may have dropped a breech of contract lawsuit on Verizon after the telco launched its “Custom TV” skinny bundle that moved the sportsnet off the basic tier, but not every sports network is looking askance at the new $55 a month deal.
Disney has decided to play hardball with Verizon for offering its ESPN cable channel as an add-on to its new Custom TV FiOS package rather than as part of its basic tier. This morning ESPN filed a lawsuit alleging breech of contract.
Verizon today defended its decision to offer a “skinny bundle” of its own, saying it didn’t need to ask programmers for permission before reconfiguring more subscriber-friendly bundles, and said it was intent on giving consumers what they want.
“This is a product that the consumer wants,” Fran Shammo, Verizon’s CFO told analysts on the company’s earnings call this morning.