Netflix is now available to Liberty Global customers in a pair of European countries, part of its deal with the international cableco that will give it direct access to millions of potential subscribers and help Liberty Global reduce churn and cord cutting, while also potentially attracting younger consumers to its larger service.
The U.K. government is planning to spend more than $1.24 billion (£1.0 billion) to modernize the country’s digital infrastructure with the goal of full-fiber broadband and 5G wireless technology nationwide by 2020-21.
A new report from British telecom regulator Ofcom says that – for the first time ever – kids are spending more time online than watching television weekly.
The report said five- to 15-year-olds in the past year have increased their Internet time by some 79 minutes to 15 hours a week. Almost all of that time came at the expense of television. Young viewers in the past year spent 72 minutes less time with the television, and now average 13 hours and 36 minutes.
Live sports have always been seen as a major edge for pay-TV operators, as its been the slowest to transition to operating over-the-top on a game-by-game basis, and hasn’t been beset by the disruption experienced by traditional operators and broadcasters.
Industry pundits for years have been characterizing SVOD service like Netflix and Amazon Prime as “complimentary” to pay-TV services, pooh-poohing the concepts that they were a real threat to operators’ revenue streams.
Turns out they were very, very wrong.
Total spending on subscription video on demand (SVOD) in Western Europe is forecast to reach €3 billion ($3.6 billion) by year-end 2016, up 50% from 2015’s €2 billion ($2.24 billion) mark.
Nearly three-quarters (70%) of digital display advertising in the United Kingdom will be delivered programmatically, according to a new study from eMarketer.
The research company said it expects brands will spend £2.67 billion ($4.08 billion) on programmatic trading, up 44% from last year.
eMarketer said it expects U.K. digital display ad spending to make up more than three-quarters of the market by 2017.
TV viewing by Gen Edge (16-24 year olds) and children has fallen 27% and 26% respectively in the past five years, the United Kingdom telecom regulator Ofcom reported Thursday in its latest market report. Overall TV viewing has declined less sharply, about 26 minutes a day, in the past five years.
Young Millennials (18-24 years old) in the United Kingdom spend the majority of their time watching TV content on PCs and laptops and not on televisions, according to a new report.
The report, GfK’s ViewScape study, showed that the group on average spends 41% of its total video viewing time on computers with TV accounting for 35%.
More than half (58%) of U.K. advertisers and agencies optimize campaigns using view-through rate as the priority when looking at campaign objectives, according to a new report.
According to the report, from ad-tech firm Videology, two thirds of U.K. campaigns in Q2 2016 targeted more than one device, as brands continue to plan digital video holistically.
Other highlights from the report:
OTT TV and video revenues in Western Europe will more than double to $14.6 billion in 2021, up from $8.2 billion this year and $6.4 billion in 2015, a new study says. The United Kingdom is expected to maintain its market-leader position, adding $2.3 billion in new revenue between 2015 and 2021.