Live sports – once seen as the sure bet for TV ratings – have suddenly gone cold with fans. Attendance at events is down and the bigger money maker, TV ratings, also continue to decline.
The world’s most popular European football club, Real Madrid, is setting course on a content distribution strategy that may help provide a roadmap for other sports looking to turn social media into more than an exchange of pithy comments.
The 2016 Emirates Melbourne Cup, one of Australia’s most followed Thoroughbred horse races, will be streamed to a global audience thanks to a deal between the Victoria Racing Club (VRC) and Twitter.
The partnership for the Nov. 1 race, the richest two-mile handicap in the world, is the first live-streaming deal Twitter’s made for a major event outside the U.S., although it did stream this year’s Wimbledon matches after they were completed.
The NFL’s experiment with Twitter and Thursday Night Football is in high gear and getting pretty solid reviews, so it should come as no surprise that the other social media site, Facebook, isn’t planning to sit on the sidelines as live sports becomes a significant part of social media strategy.
A couple of buffers, a bit of delay (maybe 30 seconds?), but Twitter’s stream from its inaugural NFL Thursday Night Football game played better than the Buffalo Bills, who lost – for the record -- to the New York Jets, 37-31.
Picture quality on an iPad, connected TV (via Apple TV) and on my phone was solid, even when playing at the same time. And, surprise, there were no hoops to jump through to watch the game, no pay-TV authorization, no logging in, nada.
Planning to watch NFL Thursday Night Football on Twitter? You may actually be able to see the game now that Twitter has rolled out a new app that lets you watch on the big screen… assuming you have an Apple TV, Amazon Fire TV or Microsoft Xbox One connected to said screen.
The company rolled out the free app this week as it prepares to stream the first of its 10 scheduled Thursday night games, starting with the N.Y. Jets and the Buffalo Bills
Twitter is continuing to gain momentum in its bid to become a major player in major sports, this week announcing it had signed deals with Major League Baseball and the National Hockey League to stream a one game a week from each league beginning later this year.
Back in May, Amazon hired James DeLorenzo – who previously ran digital video for Sports Illustrated – to head up its Amazon Prime Video sports initiative. Now, it’s looking for a principal content acquisition manager for the unit.
In a posting on Amazon’s website, the job description for the position with the Amazon Channels business asks:
CBS News is partnering with Twitter to provide live online coverage of the Republican and Democratic national conventions this month and – in the process – reach Millennials, 82% of whom say they get most of their news from online sources.
Twitter and CBS plan to deliver complete coverage of the RNC (July 18-21) and DNC (July 25-28), with Twitter providing live streaming and conventional Tweets from the convention sites, Cleveland and Philadelphia respectively.
Competition in Ireland’s mobile phone market is heating up and operator Eir is looking at social media – which includes, of course, video – as a principle battleground.
The service provider is offering users unlimited use (to a point) of Facebook, Twitter and Instagram with no data charges up to 60GB a month. Users can add another 15 GB for 20 euros.
Twitter, which earlier this year struck a deal to stream NFL Thursday Night Football games, is continuing to refine its own video game, this week announcing it would allow users to tweet 140-second-long videos, up for the 30-second limit it started with.
Hoping to stream one of the three NFL games being played in London this year? Don’t hold you breath.
The league has decided its experiment with Twitter’s 10-game Thursday Night Football streaming deal is enough excitement for it this year.