ComScore is delivering the results of its first round of development of cross-platform ratings to clients for private preview.
The release follows the merger of comScore and Rentrak , and are based on fully integrated panel and census-based datasets, covering both linear and time-shifted TV, Video on Demand (VOD), and digital viewing.
Fox says it’s no longer planning to release overnight ratings – which are supplied by Nielsen and measure live or same-day viewing – because, “the connections between viewers and our shows today are more complex and, in many ways, deeper than ever – but they no longer only happen overnight.”
It’s the first network to step away from the measurement system that has been the go-to source for determining how popular a TV show is.
Gangnam Style finishes off 2012 with a boom. The video makes history as being the first to hit a billion views.
Invest in high-quality original content? Check. Cut 60 percent of shows after first season? Check. Turns out YouTube's more TV like than we thought.
Felix Baumgartner didn't just break the record for the highest skydive in history. While free falling from the edge of space -- and even breaking the sound barrier -- he also set a new record for the most viewers watching a live event on YouTube.
One of the Internet's biggest video sensations has fallen flat on its TV debut.
In many ways, TV has always been social: people have long gathered around the water cooler to discuss the latest episodes and plot twists. But translating that social experience to the online world is no easy feat. In addition to building followings on various social networks, many companies are investing to create social TV apps and compelling companion-screen experiences. Yet even after all this effort, it's unclear whether high levels of online buzz are correlated to high TV ratings.