Indonesia and Malaysia are among the leaders when it comes to programmatic ad spending growth in the Asia Pacific region, and a new study says APAC’s six largest markets are expected to see a surge in spending over the next several years.
Singtel is expanding its mobile reach in Thailand and India, raising its stakes in Thailand’s largest mobile operator AIS and Indian integrated telecom Bharti Airtel with a $1.84 billion cash purchase of investment company Temasek's 21% share of Intouch Holdings.
Intouch controls 7.4% percent of Bharti Telecom, the holding company for Airtel, and is the largest shareholder in AIS.
The battle for subscribers to online video services in Southeast Asia picked up some steam this week with a multi-year content deal between startup Netflix wannabe iflix and NBCUniversal International Distribution.
The agreement delivers hundreds of hours of television programming from NBCU’s portfolio, including nearly two-dozen first-run TV shows and popular catalog titles. Among the titles are
APAC’s OTT market is at a tipping point, with the next two years being critical to the markets growth and penetration, said new research that also forecasts rapid growth by 2019, indicating Australia’s market could grow to $230 million, Indonesia’s to $40 million and Thailand’s $54 million.
But there are challenges, said the report, Prospects for Premium OTT in Asia Pacific, from researcher MTM and sponsored by Ooyala and Vindicia, including: