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Programmatic ad revenue seen doubling in APAC’s top markets
Programmatic, Ad Technology
Programmatic ad revenue seen doubling in APAC’s top markets
Sep 19 2016 8:45 AM

Indonesia and Malaysia are among the leaders when it comes to programmatic ad spending growth in the Asia Pacific region, and a new study says APAC’s six largest markets are expected to see a surge in spending over the next several years.

Iflix hopes celebrity ‘favorite’ content lists will help engage viewers in APAC
APAC, SVOD, Search and Recommendation
Iflix hopes celebrity ‘favorite’ content lists will help engage viewers in APAC
Aug 23 2016 7:15 AM

Discovery and recommendation is a crucial part of the OTT mix, increasing the amount of time viewers spend on a website and the amount of content they consume, both of which are important to publishers and broadcasters.

Singtel drops $1.84B to push deeper into India, Thailand
APAC, Mobile, OTT
Singtel drops $1.84B to push deeper into India, Thailand
Aug 18 2016 7:15 AM

Singtel is expanding its mobile reach in Thailand and India, raising its stakes in Thailand’s largest mobile operator AIS and Indian integrated telecom Bharti Airtel with a $1.84 billion cash purchase of investment company Temasek's 21% share of Intouch Holdings.

Intouch controls 7.4% percent of Bharti Telecom, the holding company for Airtel, and is the largest shareholder in AIS.

NBCU arrives on iflix; will American content attract APAC viewers?
APAC, SVOD, OTT
NBCU arrives on iflix; will American content attract APAC viewers?
Jun 10 2016 10:00 AM

The battle for subscribers to online video services in Southeast Asia picked up some steam this week with a multi-year content deal between startup Netflix wannabe iflix and NBCUniversal International Distribution.

The agreement delivers hundreds of hours of television programming from NBCU’s portfolio, including nearly two-dozen first-run TV shows and popular catalog titles. Among the titles are

Despite challenges, APAC’s OTT market poised for rapid growth
APAC, OTT
Despite challenges, APAC’s OTT market poised for rapid growth
May 03 2016 7:15 AM

APAC’s OTT market is at a tipping point, with the next two years being critical to the markets growth and penetration, said new research that also forecasts rapid growth by 2019, indicating Australia’s market could grow to $230 million, Indonesia’s to $40 million and Thailand’s $54 million.

But there are challenges, said the report, Prospects for Premium OTT in Asia Pacific, from researcher MTM and sponsored by Ooyala and Vindicia, including: