A rebound in the worldwide tablet market is forecast for 2018 as more users turn to detachable tablets to replace desktop and laptop computers.
Although year-over-year shipment growth is expected to decline this year, with just 183.4 million units shipped, International Data Corporation’s Worldwide Quarterly Tracker report expects more than 194.2 million units to ship annually as growth continues through 2020.
Global tablet shipments continued to slide in the second quarter of 2016, but researcher Strategy Analytics says there may be light at the end of the tunnel as the pace of the decline slowed from 10% to 8% and average selling prices increased 9% as buyers turned to more powerful units.
Shipments in Q2 2016 were 46.7 million units, up slightly from 46.5 million units in Q1 2016, but down from 50.8 million units a year ago.
Nearly half (46%) of German consumers say they can imagine all of their TV content being delivered exclusively over the Internet instead of via cable, telco or satellite.
That’s up 60% from a year ago, according to a study conducted by market research institute TNS Infratest on behalf of Zattoo, a Swiss Internet TV provider, due primarily, said the researcher to nearly ubiquitous high-speed Internet penetration and easy access through connected TVs and devices.
The global LTE consumer devices market is projected to grow at a CAGR of more than 26% through 2020 as rising consumer adoption of mobile video, increasing mobile data traffic and growing demand for high speed data connectivity from enterprises and consumers intensifies.
LTE delivers a faster, more efficient, higher-quality mobile network for users, while also simplifying operator infrastructures and lowering costs.
More than half (56%) of individuals in key digital markets worldwide will have a smartphone by the end of 2015, a new report says, up from 42% at the end of 2014, and, ownership is expected to increase to two-thirds by 2018.
Tablet sales may be slowing, but that doesn’t mean tablets won’t be a major player as more premium content finds its way online; they are, after all, the perfect devices – and the preferred devices for some demographics -- for viewing premium video content.
Tablet sales remain robust, but their growth is slowing as the market begins to become saturated and sway toward an increasing consumer affection toward phablets (see this related story on how screen size is affecting online video plays).
The reports of the demise of tablet ownership growth in the United States appear to be overstated, as recent research from NPD Group shows sales are not only growing, but at a faster clip than any other connected device.
The NPD Group’s Connected Intelligence, Connected Home Report said there were 109 million tablets in use in Q3 2014, up 35 million from last year.
And, said NPD, video is increasingly being watched on tablets.
Digital ad spend is forecast to increase 15% in 2015, with research saying it will equal ad spending on television by 2019.
The report, from Magna Global, said mobile and social media will drive 2015 spending on digital to $163 billion, with mobile ad spending expected to jump 45% next year compared to a 72% increase in 2014.
Americans 18-34 years old spend more time online at home on a daily basis than they do watching TV, new consumer research says.
It was the first time in the past 12 years that the study, from Leichtman Research Group, showed online time exceeding TV time for any adult age group.
Overall, LRG said, home users said they spent 2.8 hours online daily, a 27% increase from 2.2 hours per day in 2009.
More than 40% of consumers under 35 watch TV or movies on their smartphones weekly, new research says, with those viewers typically watching more TV, being more aware of services and subscribing to more platforms than the typical consumer.