Netflix is serving as the “gateway drug” for subscription video on-demand (SVOD) users in Australia, as it’s often the first service consumer’s trial before adding others.
A report from Roy Morgan Research points out that other services in the market, like Stan, benefit from continued Netflix growth.
Viu, the ad-supported OTT service from telecom PCCW, may be on track to hit 10 million subscribers by the end of 2017.
The company last week reported it had hit the 4 million mark and announced it was deploying in the Philippines, a market with some 30 million potential OTT users.
The service, which launched about a year ago, also has deployed in Hong Kong, Singapore, Indonesia and Malaysia.
Pay-TV service penetration in Latin America and the Caribbean has reached 57%, according to a new report, with Argentina having more than 87% or its TV homes subscribed to a service, the most in the region.
The report, from the Organización de Telecomunicaciones de Iberoamérica (OTI), found that Puerto Rico has the next highest pay-TV penetration in the region (68%), followed by Uruguay (61%), Mexico (57%) and Costa Rica (54%).
Australian streaming video service Stan this week told investors it had more than 600,000 subscribers, up from 332,000 in May and 50,000 from numbers shared in September, and also said it expected to reach 1 million paying subs by the middle of Fiscal Year 2018. And, said the 16-month-old startup, it expects to reach the breakeven point by the second half of FY 2018.
Nearly two-thirds (63%) of U.S. broadband households subscribe to at least one streaming service, with the Big 3 – Netflix, Amazon Video and Hulu – most prevalent.
But Sling TV, CBS All Access and Showtime are moving up in that list – prepared by Parks Associates – as more Americans opt for SVOD services.
Parks said it’s seeing continued growth among the Top 10 SVOD services, with all of them growing their subscriber bases over the past year.
Hulu’s decision to cut its free, ad-supported streaming service is expected to sharply reduce the number of users of the service, dropping its base by nearly half, according to new research that also says Amazon’s Prime Instant Video service is booming.
APAC pay-TV operators are in line for some big subscriber growth over the next five years with a new study forecasting the region will see more than 100 million new subscribers by 2021 with pay-TV subscription and PPV revenues topping $31 billion.
Digital TV Research, in its latest Asia Pacific Pay-TV Operator Forecasts report said the top 65 operators in 17 countries will top 536 million subs by 2021, up from 438 million in 2015.
New research says strong pay-TV growth is anticipated in the Middle East and Africa region with subscriptions expected to reach 54.1 million by 2021, an increase of 67% since 2015, despite continued pressure from OTT video.
Expansion in both mature and emerging OTT markets around the world is expected to add more than $35.4 billion in new revenue by 2021, bringing the market to $64.78 billion, up 120% from $29.4 billion in 2015.
Some good news/bad news for the U.S. pay-TV industry in terms of subscribers in the first three months of 2016.
The good, according to Leichtman Research Group (LRG), is that the 13 largest pay-TV providers – which represent about 95% of the market – added about 10,000 net video subscribers in 1Q 2016.
The bad? That’s 160,000 fewer than it added in the same period a year ago.
Hulu today said it has close to 12 million subscribers in the U.S. – still a long way behind Netflix’s 47.7 million domestic subscribers and Amazon Prime Instant Video’s estimated 21.6 million users – but it’s a significant bump from last year’s 9 million subs.
Netflix shares followed what has become the norm following the company’s earnings releases, plummeting more than 11% in early trading today as investors pulled back following weak subscriber guidance during its Q1 earnings call Monday.