Some Comcast customers will be able to save a few dollars a month after the cable giant today said it would allow subscribers to watch Comcast content without leasing a cable set-top box.
The move was in response to a push by federal regulators to relax the STB market, allowing customers to use devices like Roku, Apple TV and Amazon Fire TV instead.
Nielsen will integrate aggregated set-top-box data from Dish Network into its local-TV measurement in all 210 DMAs, expanding to be included in Nielsen’s national product – Total Audience strategy -- that measures marketing effectiveness and return on ad sales.
The multi-year deal comes just days after Dish made a similar agreement with Nielsen’s chief rival, comScore.
Streaming video devices – particularly dongles like Google’s Chromecast, Roku’s HDMI sticks and Amazon’s Fire TV Stick are forecast to see the highest unit growth of all the digital media adapters.
IHS reports that, overall, unit shipments of set-top boxes (STBs) worldwide improved 2% sequentially in the first quarter of 2015, and were up 3% from the year-ago first quarter.
What’s the future hold for pay-TV set-top box makers? A new report today from IHS suggests something less than wine and roses as the amount of capital operators spent on boxes in 2014 declined Y/Y for the first time in more than a decade.
Traditional IPTV pay-TV set-top boxes are losing ground to digital streaming devices like Roku, Apple TV, Amazon Fire TV and Chromecast, as consumers increasingly turn to over-the-top video.
And, according to a new report from IHS media, those retail boxes will overtake shipments of IPTV STBs in 2015, with some 31 million OTT STBs compared to 30 million IPTV STBs shipped by telcos.
The reports of the death of the pay-TV set-top box may have been a bit premature, depending upon how you define “STB.”
The industry, which has been written off multiple times by industry analysts as streaming digital devices moved into the spotlight, had its best revenue year ever in 2013, if you include sales of a growing home media gateway (HMG) segment. IHS reports that sales were up 3% from 2012, to more than $20 million.