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football field, 50-yard line
Ooyala News
It’s a new era for sports broadcasting
Sep 06 2017 2:15 PM
Live sports is the most valuable — and expensive — digital content today, industry experts say. In many cases, it’s the core factor that’s keeping audiences (and advertisers) from abandoning linear broadcast and pay TV outright. 
 
Live sports
Wimbledon 2027: how will fan engagement and marketing change?
Jul 20 2017 3:45 PM

This article originally appeared in The Drum.

Panelists at the Sports 2.0: The New Rules of Fan Engagement panel - NAB 4/24/17
Online Video
Sports is a fan’s game now
Apr 27 2017 12:15 PM
It’s springtime at the NAB show and building fan engagement for sports in the OTT era has been a hot topic this week in Las Vegas.
 
Live sports, Live Streaming
PGATour optimized with Facebook Instant Articles
Feb 02 2017 1:15 PM
In the previous article, I discussed Facebook Instant Articles (FBIA) and how to leverage the benefits of Ooyala Player with FBIA. As users are shifting to mobile first, it is important more than ever to deliver a mobile optimized user experience. Check out how PGA Tour used FBIA and made decisions to deliver a mobile optimized experience to their fans.
 
Big Data, Sports, Broadcaster, Publisher
Which City Wins The 2015 Streaming Bowl?
Dec 03 2015 9:00 AM
This week we launched the first iteration of an ongoing series called the Video Index Extra, where we dive into the data to show trends occurring as TV moves online. Our first free Video Index Extra is available here
 
As Super Bowl nears, NFL launches channel on YouTube
Mobile, Sports, Online Video
As Super Bowl nears, NFL launches YouTube channel
Jan 27 2015 4:45 AM

With “Deflategate” firmly in the rearview mirror, can we move on to some more important news? Like the NFL finally pushing some content to its new YouTube channel?

That’s right, the NFL – after a lengthy wait – finally has launched the channel, with plans to stock it full of in-game highlights, recaps of game action and related content.

TiVo says football, zombies take top 3 streaming spots from its DVR
OTT, Sports, Mobile
TiVo says football, zombies take top 3 streaming spots from its DVR
Jan 13 2015 1:00 PM

Lost in the detritus of CES last week was a report from TiVo that showed a pretty significant bump in the amount of streaming it’s seeing on its DVRs.

TiVo said Sundays – surprisingly -- are the most popular day of the week to stream video to a mobile device, and said dramatic programming is the most watched genre and tagged “The Walking Dead” as the primetime show most streamed to second screen devices (hmmm, could that be a Millennial bulge?).